It may be tough times for Interbike lately, but other trade shows seem to be flourishing. Mainly those that seem to incorporate more a bike festival atmosphere with racing and other events in addition to the rows of booths. Like the Sea Otter Classic.
2019 marks the 28th annual Sea Otter Classic (though it wasn’t officially called that until ’93), and the U.S. based event is going stronger than ever.
But that’s not the only story here. In 2017, Sea Otter Europe was announced as a collaboration between the Sea Otter Classic and GiOutdoor. Based in Girona, Spain, Sea Otter Europe has also seen steady growth with the 2019 show (may 31st – June 2nd), poised to be the biggest yet.
Which brings us to the latest announcement from the Sea Otter Classic – the introduction of yet another festival, this time in Canada. During July 4-7th, Blue Mountain, Ontario will host the first ever Sea Otter Canada festival put on by Toronto based Sea Otter Cycling Canada Inc.
According to the release, there will be many of the same events and racing including multiple disciplines of mountain bike and road bike racing, as well as recreational events and rides for participants of all ages. The event joins an FIS Ski Cross World Cup, the Spartan Race Series Canada, the Everest Challenge at Blue Mountain, and R2//NYC (cycling from Toronto to New York City) as other events in the Sea Otter Cycling Canada portfolio. For more information, head to the link below and sign up for updates or to learn about vendor opportunities.