Home > Clothing-Gear-Tools

Slytech protection slides under the SHRED. name with brand relaunch

1
Support us! Bikerumor may earn a small commission from affiliate links in this article. Learn More

For more than 10 years, SHRED. Optics and Slytech protection have existed side by side. First launched by Olympic champion Ted Ligety and MIT grad Carlo Salmini in 2006, SHRED Optics was born through a single set of goggles, while Slytech launched a soft back protector. As sister companies, SHRED Optics and Slytech have been growing ever since, and now they’re merging into a single brand.

Slytech protection slides under the SHRED. name with brand relaunch

Now both brands will be a part of the same family simply called SHRED. The new name will encompass protective gear and eyewear for both snow sports and mountain biking, with SHRED. gear featuring Slytech technology.

While many of the products already bear the SHRED. logo, the rest will be changing over to roll everything into one brand.

shredoptics.com

Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

1 Comment
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Josh
4 years ago

Great move and great product!

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.