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Specialized launches S-Build custom bike options for S-Works Tarmac & Epic

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Specialized S-Build custom bike builder program for S-Works Tarmac road bike and S-Works Epic mountain bike

Specialized has launched its own custom bike builder, but it’s a bit different than, say, Trek’s Project One.

The twist is there’s no online configurator. Instead, you’ll head into your local Specialized dealer to order the bike, providing them the opportunity to use the company’s Body Geometry fit program to help you select the right size and shape saddle, stem, handlebar and crank arms, as well as the right frame size. The parts will be pulled from the vast library of Specialized cockpit options, tires, wheelsets and cranks, leaving only the brakes and drivetrain up to you and your dealer.

Not only will you get a bike dialed to your body, but you’ll get the option of a few special colorways unavailable through their stock offerings. Currently, the program is only for the S-Works editions of the Tarmac (regular or disc) and Epic FSR. No, they’re not cheap, but they are likely to finish up under the halo $10K+ S-Works models…

specialized-s-build-parts

The program sticks to preset frame colors and designs, but you get to pick things like saddle and bar tape color, the shape and width of the handlebar, stem length, saddle width and model, etc. The bikes are sold at a set price for the complete frameset with cockpit, wheels and tires, then the dealer orders the drivetrain and brakes to complete the bike. Of course, you’ve got the option of upgrading wheels and other items at additional expense. This structure keeps Specialized from having to stock myriad drivetrain parts and/or limiting your options…which means you can put anything you want on there, even parts you’ve already got.

Specialized S-Build custom bike builder program for S-Works Tarmac road bike and S-Works Epic mountain bike

Tarmac colorways include Kwiato…

Specialized S-Build custom bike builder program for S-Works Tarmac road bike and S-Works Epic mountain bike

… Team Saxo (clockwise from top left), Satin/Gloss Red/Carbon/White, Satin/Gloss Carbon White, and Satin/Gloss Carbon Clean…

Specialized S-Build custom bike builder program for S-Works Tarmac road bike and S-Works Epic mountain bike

…S-Build Mean and S-Build Lean…

Specialized S-Build custom bike builder program for S-Works Tarmac road bike and S-Works Epic mountain bike

…and Nibali Celebration.

Specialized S-Build custom bike builder program for S-Works Tarmac road bike and S-Works Epic mountain bike

The S-Works Epic will be available in WC and standard frames. Above is the WC Gallardo Orange. All come with the Fox Auto-Sag rear shock, forks are either the RS-1 or a Brain-equipped SID.

Specialized S-Build custom bike builder program for S-Works Tarmac road bike and S-Works Epic mountain bike

S-Build Mean and S-Build Lean.

Specialized S-Build custom bike builder program for S-Works Tarmac road bike and S-Works Epic mountain bike

Satin Carbon Magenta.

Specialized S-Build custom bike builder program for S-Works Tarmac road bike and S-Works Epic mountain bike

Satin Carbon/White/Light Blue/Bright Yellow (top), Satin Carbon White and Satin/Gloss Carbon. You can also pull from any of the inline (stock) frame color options for these models, too.

The BG Fit is an additional cost, but if you’ve already got bike fit numbers, you can plug those in. Once ordered, it’ll ship to your dealer for assembly, then you’re off to the races.

Check out the S-Build custom program homepage here.

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25 Comments
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Dave
Dave
9 years ago

There’s a lawyer joke in here somewhere.

John
John
9 years ago

Can I order a Diverge with a 142mm thru axle?

badbikemechanic
badbikemechanic
9 years ago

*we gave up on painting our bikes now you can do it for us… #hireanaertist

Ripnshread
Ripnshread
9 years ago

Is this real? Isn’t that what any IBD would do …like every day? Yea…I would like my customer to have the bike they want…ok.

Sounds more like the big S is shifting some of the risk of “halo bikes” onto the IBD.

beh…

Tele
Tele
9 years ago

It would be quite difficult to spot the frame crack if you paint like that in the first featured picture.

MGK
MGK
9 years ago

Instead, go to a quality frame builder and get two custom bikes built up for the price of one “special” Specialized. Done.

Myke
Myke
9 years ago

Big S please stop, please! Just because they are doing doesn’t mean you need to copy it and rebrand it!

MrSarcastic
MrSarcastic
9 years ago

The RS-1 forks are also brain equipped

J Train
J Train
9 years ago

This is hardly custom. I’ve tinkered around with the “build” section on the IBD site at my shop. Their service pales in comparison to Project One. For the Epic, you get no more than a handful of actual options. All they have done is come up with a few more paint schemes. Trek probably laughs every time this gets brought up in the office.

Chris
Chris
9 years ago

Boring colors and I just want the fs. No thank you on components (maybe cranks) and espacilly the wheels. So I stick to my painter

Sardinien
Sardinien
9 years ago

I don’t see no Project One kinda stuff here so it ain’t no custom to me…

Jared
Jared
9 years ago

Can someone explain the specialized hatred? I don’t get it? Not saying anyone is wrong I just don’t know the story.

Wick
Wick
9 years ago

How is this anything other than a watered down Project 1? Not sure what’s so special about this.

alistair
alistair
9 years ago

its special because the bikes are super sweet

Seraph
Seraph
9 years ago

This is taking all the best features of Project One and getting rid of them, then adding only boutique super high end way too expensive frames and not offering any mid-range models or components. Good job guys. You’re the 11-speed XTR to SRAM’s XX1.

Pete
Pete
9 years ago

Buy a used S-works frame and get it custom painted by someone who knows what they’re doing for 25% the price. The folks spending $10K for one of these bikes are complete idiots. Makes more sense to do Parlee, Calfee, etc.

Sardinien
Sardinien
9 years ago

@jared : i love my tarmac sworks

Chainwhipped
Chainwhipped
9 years ago

@Jared. Many people outright despise Specialized. Some dislike the brand because they’ve made so much money re-branding the designs of other companies and individuals (the original Stumpjumper was a direct copy of Tom Ritchey’s most successful design). Others REALLY hate Specialized because they’ve sued many smaller independent companies out of existence – companies too light in the wallet to effectively defend themselves – over dubious “infringements”. Some riders genuinely think the bikes suck. I personally love how the bikes ride, but I would never give money to such a malignant entity. I don’t care how good their bikes are, they aren’t better than their biggest competitors – especially for the money. I’m not about to help fund the oppressive bullying that springs forth from the Specialized legal department so very regularly so that I can ride a bike that is only as awesome as the one everyone else makes.

There are a lot of ways to satisfy your ego through the purchase of a bicycle that do not involve funding the Bullies at Specialized.

RearDerailleur
RearDerailleur
9 years ago

@Chainwhipped
All I need is a good bike to ride. I don’t care much about politics.
“Time and tide wait for no man ” so enjoy the Specialized while you can!

Mike
Mike
9 years ago

I love the world champ’s frame. Subtle and classy. I’m over the black on black look.

Crushin-it
Crushin-it
9 years ago

@Chainwhipped- Preach, brutha’! This man speaks of truth!!

Duke249
Duke249
9 years ago

@Chainwhipped
I know of the Cafe Roubaix debacle which was a huge PR blunder, but where has Specialized succeeded in suing a company out of existance?

Big Red S is for Satan
Big Red S is for Satan
9 years ago

Ah yes, Specialized Brain Technology. Works right after you need it.

Kurt
Kurt
9 years ago

Why do people blast a company for something they know nothing about? Surely Specialized needs to re-evaluate their business strategy when it comes to brand protection, in the name of PR, but copyright and trademark lawsuits are nothing new.

Have any of you supported Disney, Sony, Samsung, Apple, P&G, etc. etc. (and on and on)? Look around, nearly every corporate company in existence has been involved in trademark and copyright disputes. It’s complete ignorance to compare Specialized to the aforementioned companies…and yet, people love to hate.

Intellectual property laws do support corporate companies, and it can limit small business from competing with patent/copyright/trademark holders, but everyone has to remember that it fuels creativity and ingenuity at the same time. No company large or small would invest in R&D if any Joe on the street could steal their design and run with it. Sure…people will point fingers and claim that Specialized stole other ideas; however, the cycling industry is mature (200+ years) and many of the designs are generic. If Specialized used something that was not theirs, and not generic, then said company has the responsibility to bring legal action, and shame on them if they didn’t.

Where Specialized has gone wrong is by using generic trademarks and copyrights. Don’t get me started on names like Roubaix. This name is incredibly difficult to protect and if Specialized wants to make life easier, with fewer PR blunders, then the company should put more effort into marketing brand names that are not shared by bike races, cities, and other bike companies.

Until then, I will continue spending money on the best products on the market.

Screwed
Screwed
9 years ago

I really like the black on black look but I’m never going to buy a Specialized product again.

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