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Specialized Opens Office in Brazil to Support South American Dealers

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Specialized Bicycles announced today the establishment of Specialized Brazil—an investment that will allow the company to improve and strengthen their support of the country’s best independent dealers.

Inspired by the company mission, to be the brand of choice for discerning riders and the best full-service dealers, Specialized Brazil will focus on forging lasting partnerships with independent dealers, providing them with the tools to succeed, and expanding personnel and resources to meet their needs.

Specialized Brazil will begin operations in the next 30 days through a local office in São Paulo and begin distribution on July 1st, 2010.

“We are fortunate for the opportunity to further our commitment to dealers in South America, where bikes are truly a way of life,” said Specialized Founder and President Mike Sinyard. “I feel very confident that by providing direct contact, service, and support, we will succeed in growing our relationship with the regions’ most remarkable dealers.”

João Firmo will lead the team working very closely with Diego Vintimilla, the man who “rediscovered” South America for Specialized. Marcelo Maciel and Danny Aliperti will manage day-to-day operations.

“Specialized is dedicated to investing substantially in the Brazilian market, and I look forward to continuing to build the best team to service the best dealers,” said João Firmo. “I see nothing but great potential for Specialized in Brazil.”

“We are honored to continue in the family and very excited with the future perspective. This is an important change for the Brazilian market and definitely a game changer. It is great to be part of this history and to be able to bring all of the work we’ve done in the past years to the next level with the support of Specialized. We form a great team with João and Diego and the dealers will surely benefit from this synergy. Our vision and mission for Brazil is 100% aligned with Specialized’s – to be the best! – said Danny Aliperti and Marcelo Maciel.

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