It seems Lance Armstrong isn’t the only one to recognize the merits and potential of the Hammerhead Cycle Computer platform. Today it was announced that SRAM has purchased the brand, adding the Karoo 2 cycle computer to its list of assets.
SRAM told us Hammerhead’s team stays intact and that they’ll continue to operate as a standalone company. To us, this suggests SRAM is acquiring to fill holes in their portfolio and open doors to further AXS integration potential down the road.
Given that Hammerhead runs on Android, we’re hoping these new resources speed up development of an iOS app to make their Karoo 2 GPS cycling computer easier to customize screens on the fly.
“The brand fit is seamless, and they are driven by the same principles as SRAM, which is innovation that improves the cycling experience. We are excited at what the future holds,” said SRAM CEO, Ken Lousberg.
Pieter Morgan, CEO and co-founder of Hammerhead says, “Hammerhead has always been focused on building the world’s best cycling computer. Joining the SRAM portfolio allows us to innovate and expand even more rapidly, and ultimately deliver a better riding experience for cyclists.”
