The power meter price wars have begun and customers are beginning to reap the rewards. German stalwart and pioneer of the power measurement game SRM have just announced a big shift in their pricing for the American markets. Effective immediately their prices drop about 30% across the board. SRM says they have been working for months to optimize how they do things to get their prices down in reaction to customer and bike shop feedback, and finally have come away with a substantial price drop that will help them stay competitive with the numerous other options on the market now. Jump past the break for a rundown of some of their pricing, plus a look at the new limited lifetime warranty…
The new pricing will put the lowest cost SRM at $1400 for spiders that will fit on Cannondale SI, Rotor 3D+, Specialized Fact, or SRAM XX1 arms (cranksets not included.) The lowest price complete crank will now be the SRAM S975 PowerMeter that will sell for $1600 with carbon crank arms, spider, and Praxis rings for either compact or standard road and GXP or BB30 bottom bracket compatibility.
The most popular 11 speed power meter built on a Shimano Dura-Ace crank (but not branded as Dura-Ace, since SRM cuts them down so much) will run $2200, down from $2970. With the most premium running $2500 for a THM Clavicula M3 or Campagnolo Record-derived complete crankset.
As to the new warranty, apparently it will only apply to North American customers for now (elsewhere SRM’s 3 year warranty will continue.) The new Limited Lifetime Warranty is for the structural and electronic components of both the PowerMeter and PowerControl heads, and is good only to the original buyer. It includes the usual list of exclusions and requires product registration, but does allow user installation (if done properly) and should offer some security on your investment.