Until now Strava has been exclusively a sport activity tracking site. And while that hasn’t slowed it from dominating with ideas like ‘Strava or it didn’t happen’, constant oneupmanship on local segments, and extensive KOM hunting & sniping, there was room to get more social. Now Active Life will allow Strava athletes to share more of their life off the bike, via posts not based on a specific activity.
Strava Posts, active life sharing in your activity feed
Strava users can now write more Facebook-style posts sharing stories around their life, photos between rides, and even share other content like training tips & general interest articles.
Together Strava is rolling out a new feed visible on both desktops & their mobile apps that gives a brooder look at the new Active Life posts, as well as a more immersive look at typical sport activities with mapping & linked photos.
We already saw a preview of how this would work with Strava’s curated pro athletes this past spring. Teasing the new format those select 36 athletes have been writing stories, and essentially dropping their blogs into out activity feeds. Now you can share the same with your friends & followers.
As a frequent Strava user myself, I was a little skeptical of Facebook leaking into my riding & training feeds. But with content restricted to Clubs you are a member of and athletes that you choose to follow, it could make Strava a much more powerful tool for organizing rides, planning trips & sharing training tools. There is certainly a lot of potential to add relevant social content and interaction in the activity feed. My advice though, whether quoting Voltaire or Marvel is… “With great power comes great responsibility”. And I’m pretty sure that anyone who clogs my feed will quickly get an ‘Unfollow’. As one Club already has today.
If you regularly use Strava, all you need to do is log in to see the new format. Or update your mobile app. But if you want to dig deeper & see how to Post on your own, head over to Strava’s blog for more details.
