Home > Other Fun Stuff > Advocacy & Industry News

The Bikerumor Friday Yard Sale #023 – Shimano talks about the new XTR!

Written by Tyler Benedict
Bikerumor Friday Yard Sale 23 - we talk with Shimano north american mtb product manager about the all new str m9100 mountain bike component group
5 Comments
Support us! Bikerumor may earn a small commission from affiliate links in this article. Learn More

In this episode, Tyler sits down with Shimano North America’s MTB Product Manager Nick Murdick to talk about the all-new XTR M9100 mountain bike group, then Watts rants about their pricing structure in the US. Afterward, we switch gears to a little speculation about the SRAM Eagle eTap spy shots we took at a recent World Cup race, then show off Watts’ freshly painted Niner RLT Steel before he destroys it racing the Dirty Kanza. It’s another great episode to kick off your weekend!

Discussed in this episode:

  • The all-new Shimano XTR M9100
  • We visit Osaka for a Shimano Factory Tour
  • Spy shots of SRAM Eagle eTap

Special thanks to Ozzy for doing our intro!

 
Tyler Benedict
11,187 articles

Tyler Benedict is the Founder of Bikerumor.com. He has been writing about the latest bikes, components, and cycling technology for almost two decades. Prior to that, Tyler launched and built multiple sports nutrition brands and consumer goods companies, mostly as an excuse to travel to killer riding locations throughout North America.

Based in North Carolina, Tyler loves family adventure travel and is always on the lookout for the next shiny new part to make his bikes faster and lighter.

Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

5 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Bazz
Bazz
5 years ago

This whole thing about Shimano pricing doesn’t quite add up. The way SRAM has dealt with it is by putting a serial number on every part. If you sell SRAM OEM parts to who ever or aftermarket SRAM parts to a customer in a region that they tell you not to they trace the serial number to the original seller and will stop accepting their business. Chain Reaction follows those SRAM rules, as does Bike24 and most others.

There was a rumor that Shimano was going to serial number all parts so they were traceable.

0
Reply
Stephen Poole
Stephen Poole
5 years ago
Reply to  Bazz

What SRAM’s policy means in reality is that it’s often almost impossible to get their parts in some places. Here in Australia there are two official agents, one for road and one for MTB, and some builds need parts from both. Info is hard to come by and SRAM’s documentation is terrible compared to Shimano’s IMO. Since Oz is a small market, we’re a low priority for many companies and things are often out of stock, or else never become available here.

Strangely enough, while most European sources won’t ship SRAM bits here, some US companies will, and they often actually hold stock. My usual solution is nonetheless to stick with Shimano since it works and is available from everywhere, so more items can actually be obtained.

People who try to tie up distribution just end up frustrating people who would buy their stuff – if it was available to them; I try to avoid buying anything from those who do this.

0
Reply
Timmer
Timmer
5 years ago

I love all this talk about Shimano MSRP handling, or lack thereof. This is one of the biggest issues affecting the bike industry and it doesn’t get the airtime it deserves! I’m a bike shop owner and it’s only because Shimano has a stranglehold on the market that I deal with them. If I had a choice, I would sell nothing but SRAM and Campy. I don’t care what excuses Shimano and it’s reps give, Shimano is the one holding all the control and they seem to be doing nothing about it. I just wish Shimano would take some responsibility for their action (or lack of) and make some positive change!!

0
Reply
whatever
whatever
5 years ago
Reply to  Timmer

And in time all this price control crap will drive more and more business to the direct from China knockoff market. Allot of people are already doing this in various ways. If it’s not knockoff, then new brands just as happened in the auto market of the 70’s, and many other markets. Frames, handlebars, jerseys etc. Allot of cycling stuff is way way overpriced, not to mention things like $38 and a week to change one single spoke when everyone is standing around doing nothing, and this doesn’t even cover all the times I’ve been lied to since I don’t look like the typical bro. Lastly, if you are trying to limit the brands your customers can buy from you, then you have forgotten that you are there to serve the customer wants/needs. I don’t wish you ill will, but you and the cycling industry are allot of your own problem.

0
Reply
Zach
Zach
5 years ago

Why was I not informed about shop Chihuahua? This just went from great to amazing.

0
Reply

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.