Like those delicious treats while you’re riding? Ever wonder what it takes to start up your own nutrition company and make energy bars?

In this episode, I interview Caleb Simpson (on right in photo), co-founder of Bearded Brothers Energy Bars, about how they came up with the formula, ramped up production and have grown into Whole Foods, REI and more! We talk about their manufacturing process, marketing, and the different approaches to selling into local mom-and-pop shops (like bike shops) versus national retail chains. Here’s your crash course in learning how those snacks go from an idea to to a real treat you can eat!

For more show notes, images and details, check out the full blog post on The Build Cycle!

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Kernel Flickitov
Kernel Flickitov
4 years ago

Interesting. Just as when people have been DIY’ing on the bike eats and straying away from packaged foods because they realize they can make something better at home. Enough with the beards too, the Civil War is over.