Ever wonder why SRAM, Shimano, Fox and Rockshox dominate OE spec on all the bikes we ride? Marin Bikes’ product and marketing managers Matt and Chris explain the thought process behind choosing the components on their bikes, why they can’t spec some brands, and how they evaluate potential vendors. There’s a lot going on behind the scenes. So, if you’re just curious why you get the parts you get, or your looking to launch your own component brand and hoping a bike company will use your stuff, this episode explains it all!
For more show notes, images and details, check out the full blog post on The Build Cycle!