It’s a tough time for IBDs, what with so many things moving to online sales, potential tariffs driving product prices up, and the challenges of keeping people’s attention with your marketing. That’s why this interview with Cadence author Pete Williams is a must-listen for any bike shop owner or manager (or any business owner, for that matter). His tactics are simple and easy to implement, and they’re laid out in story telling form in the book, which conveniently uses a bike shop as its case study.
For the full show notes (and a chance to win one of four copies of the book), check out this episode’s post on The Build Cycle.
