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The death of tubulars? DT Swiss sponsors Lotto Soudal in road tubeless trend

DT Swiss and Ridley sponsor Lotto Soudal with road tubeless wheels for 2022 World Tour
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So this really falls more into an industry news / pro sponsorship category that we don’t usually report on, but DT Swiss’ new partnership with World Tour team Lotto Soudal looks to us like another nail in the coffin for tubulars and further acceptance of the road tubeless trend. Sure, road tubeless still isn’t without its downsides, but the performance claims are hard to ignore when professional race wins are often decided in seconds, or even fractions of seconds…

DT Swiss sponsors Lotto Soudal, with road tubeless wheels for 2022 racing

DT Swiss and Ridley sponsor Lotto Soudal with road tubeless wheels for 2022 World Tour, Ridley Noah Fast Disc complete bike
c. Lotto Soudal

The traditional Belgian road racing team makes a big move from Campagnolo drivetrains (and wheels) to Shimano Dura-Ace Di2 and DT Swiss wheels for 2022. On rare occasions during the 2021 racing season, the team did look to try out some of Campy’s latest aero tubeless wheels, but for the most part, they were racing previous generation Bora tubulars.

DT Swiss and Ridley sponsor Lotto Soudal with road tubeless wheels for 2022 World Tour, Vittoria Corsa tire

Now, DT Swiss was one of the first to fully adopt road tubeless, fully committing to tubeless-only in their aero system wheel development since their ERC launch back in 2016. In the meantime, only a single set of tubular wheels have been introduced for cyclocross, the CRC 1100s. They have clearly phased tubulars out of the premium lineup.

DT Swiss and Ridley sponsor Lotto Soudal with road tubeless wheels for 2022 World Tour, front wheel

We asked DT if they planned to provide Lotto Soudal with tubular wheels and they were clear that DT Swiss is on a “tubeless mission in road cycling”. They are open with the team regarding whatever tire system they feel best fits their racing needs. But tubulars aren’t expected to return to the DT range beyond cyclocross. Some Lotto Soudal riders may choose the CRC 1100 SPLINE 38T tubular wheelset for racing in 2022, but those looking for the highest performance in aerodynamics and lower rolling resistance will likely choose tubeless and the most recent ARC overhaul.

DT Swiss and Ridley sponsor Lotto Soudal with road tubeless wheels for 2022 World Tour, team presentation

Ridley, Lotto Soudal’s continued bike supplier, also suggested that a new Dean Fast Disc time trial bike was expected to debut under the team in 2022. We’ll keep our eyes peeled.

LottoSoudal.be

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David Rosenthal
David Rosenthal
3 years ago

Dumb question but are tubeless WT teams like DQS using those pool noodle insert thingies to allow them to roll out on flatted tires? Obviously less of an issue for normal racers but I’d think that’s still a huge benefit to tubulars in the pro peloton (I mean those guys are doing 500+ for the entire time they’re pulling back to the peloton).

tinkertowncycle
3 years ago

No, they’re not. But they do allow them to still fire the flat without fear of completely damaging the rim.

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