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Tifosi Optics Hires New Sales Manager

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PRESS RELEASE: Tifosi Optics is proud to announce that Tom Cox has joined the company as Director of Sales & Operations. Cox is a veteran sales executive in the golf, footwear, and sporting goods industries, having held senior sales and marketing positions at Bite footwear, Aetrex Worldwide Mizuno Golf, Rawlings Sporting Goods, and Ektelon Racquetball.

“The Tifosi product, company, and team represent some of the most innovative performance products in the sport optic industry.” says Cox. “I am excited about continuing to build and expand the distribution network in the core Tifosi channels as well as in targeted new channels for the products. The Tifosi heritage of outstanding innovative products, coupled with industry leading service is a tremendous combination that has contributed to the success of the Tifosi organization.”

Tifosi co-founder, Joe Earley states; “Tom brings a wealth of sales management experience to our company as well as intimate knowledge in some of our core markets. We are excited to have Tom on our team as we continue to grow the brand in the years ahead.”

Tifosi Optics, Inc. was established in 2003 after Joe and Elizabeth Earley noticed a need for a technologically-advanced, value-oriented eyewear brand in the sport optic market. Tifosi Optics currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.

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