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Trek Bicycle and Fabian Cancellara Partner for Monument. By Spartacus. The Fragrance

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It’s one thing to look like a champion, but smelling like one will take you to the next level. That’s exactly why Fabian Cancellara is partnering with Trek to introduce his own fragrance. Called Monument. By Spartacus. the new cologne is equally at home “in the bedroom, night club, locker room, or board room…”

It is with enduring honor and machismo that Trek Bicycle and Fabian Cancellara unveil their latest collaboration: Monument. By Spartacus. A bold new fragrance, Monument brings the essence of a world champion, for the first time, to bedrooms, night clubs, and locker rooms around the world.

Years in development, Monument is the latest in a long-standing partnership between a brand and athlete that has transcended sport to claim center stage in the grand show of olfactory prestige.

Monument embodies passion, courage, and the roar of the Lion of Flanders with deep, full-bodied base notes of Spartacus’ native Alpine Androsace, nutmeg, freshly turned earth, and oak moss. The top notes of Arenberg cobblestone, podium flowers, frites, and clementine enrich not just the aroma but also the spirit of anyone who wears it.

“It is not difficult for me to look ridiculously good, even when I’m in a hospital bed,” said Cancellara, who was named seventh on CycleSport’s Top 25 Most Stylish Riders of All Times list. “But style is about details, and smelling good on the podium is just as important as getting there.”

Monument expresses the timelessness of great champions in a surprising, fresh, lofty new scent that will take the peloton, and world, by storm. This summer, be prepared to bask in the lingering cloud that will follow the WorldTour through the one-day Classics and Grand Tours.

Whether you’re laying down the hammer in the boardroom or on the Paterberg, Monument is the way to ensure your decisive victory. Available in 3.4oz bottles engineered to the exact geometry of the original Spartacus helmet to fit into your seat pack or jersey pocket, Monument is available worldwide exclusively at Trek Retailers.

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That Guy
That Guy
7 years ago

Really Trek? Really? First Boost148 and now this? The industry has bigger and better things to focus on.

Grateful
Grateful
7 years ago

So, does it smells like sweat and road grime.

Anything for a buck, eh???

Rico
Rico
7 years ago

look at the date

Greg
Greg
7 years ago

I hope it has analgesic properties.

wako29
wako29
7 years ago

“crashes are accidental. A man’s essence is intentional”
This really is my favorite day of the year in this industry.

Fool
Fool
7 years ago

There’s an old rule about April fool’s. Cut off time is noon.

brattercakes
brattercakes
7 years ago

Well done, Trek. Well done.

Sam
Sam
7 years ago

I think some people would actually buy this…

alex
alex
7 years ago

eau de chamois

That Guy
That Guy
7 years ago

Too much April Fools. I don’t think BikeRumor has ever been this busy!

Andy
Andy
7 years ago

I’m loving this!

pmurf
pmurf
7 years ago

I’d wear the hell out of that #notashamed

Remi
Remi
7 years ago

This was definitely one of the better ones. I was hoping Trek would release a Domane Ride+, with crank mounted internal motor, and some marketing stuff about how Fabu uses it for resistance training with the motor in reverse.

Maybe next year?

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