Hey, were you guys born in a barn? Well, no… most of us weren’t, but Wisconsin’s Trek Bicycles was, in a red barn, so the story goes. Trek says the Red Barn Refresh program is the cycling industry’s first manufacturer-led, bike trade-in and refurbishment program. The goal here is to make it easy to “return a used bike in exchange for store credit”.
According to Trek, the used bikes are to be traded in at any Trek store or participating Trek retailer. The bike is then returned to the Red Barn in Waterloo, Wisconsin. There it will be “expertly revitalized to meet exacting standards, certified by a professional Trek technician”.
The bike will go through a 151-point inspection process to repair and replace what’s needed. Only then will it be “certified awesome” and resold online and at TrekBikes.com. The program’s purpose is to extend the bicycle’s lifecycle and reduce its carbon footprint.
To learn more about the program or buy a “pre-loved” bicycle, visit here.
From the Press Release:
“Red Barn Refresh was dreamt up as a solution to extend the useable life of Trek’s bicycles. By giving bikes a second chance, Red Barn Refresh is extending a bike’s lifecycle, which will in turn reduce the cycling industry’s waste streams.
The program also gives riders access to high-quality bikes at approachable price points while simultaneously providing a convenient way to trade-in quality-owned bicycles that many consumers may not know what to do with.
The program is part of Trek’s second Sustainability Report which outlines Trek’s goals to reduce emissions and the new ways that Trek is changing its business in order to better the planet.”
Nothing wrong with riding a used bicycle. Go check out the program at the link below.