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Trek expands Project One road program with more paint, bling, & choices!

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The Project One program from Trek is their long-running custom program, allowing you to completely customize your dream bike. It has evolved over time, but recently received an update on the road side, with new models to customize, along with new ICON paint schemes and more component choices.

Trek Project One Road Custom Program 2019 Updates

Trek’s Project One has long been building high-dollar custom bikes to satisfy even the pickiest of customers. The MTB side saw a significant upgrade earlier this year, with the addition of new ICON paint schemes – but now it’s the roadies’ turn.

The road models available to customize include the new Domane SLR (above), Madone SLR/SLR Speed, Emonda SLR, and Speed Concept.

New component choices include R-Series road tires, Pro IsoCore VR-C and VR-S handlebars, Aeolus Pro 3 V wheels, and Aeolus sadles.

There are also two new ICON premium paint jobs in addition to the carryover options. Trek provided the descriptions below…

“NEW – Molten Marble brings the heat. With hypnotizing swirls of pearly red lava and smoky chrome, this paint scheme is a real force of nature. Available with or without Trek-Segafredo race team logos.”

“NEW – Cosmos is a paint scheme of galactic proportions. Take your ride from ordinary to otherworldly with three phases of color that fade from planetary purple to deep dark blue to the metallic black of deep space, all dotted with unique, hand-flecked constellations.”

“No two Brushed Liquid Metal paint schemes are alike. Beneath the glossy finish, the unique hand-scuffed undercoat has an industrial character with a deep, smoky tint.”

“Refliptive is a new twist on a coveted scheme of cycling’s past. Shades of amethyst and bright green flip to purple in changing light like a mood ring (if you’re always in a good mood). This scheme also features reflective logos.”

“Up close, the Black Gold paint scheme is as classy as a tuxedo. From a distance, the metallic flake and the raised dimensional logos give it a golden texture and depth.”

“Is every one of your rides a vision quest? Prismatic Pearl is a psychedelic, mind-bending paint scheme on a different plane of consciousness. It morphs in changing light to show every color and shade in the rainbow.”

The new Project One options are available as of July 25, 2019, with pricing adjusted based on the options you choose.

TrekBikes.com

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Antoine
Antoine
5 years ago

Star TREK

Chader
Chader
5 years ago
Reply to  Antoine

Black Gold Star for you, sir. 😀

Gillis
Gillis
5 years ago
Reply to  Antoine

To boldy go if your wallet can take you…

whatever
whatever
5 years ago
Reply to  Gillis

Funny how cheap big box bikes so often much more visually appealing over the “Name Brand” bikes that can be $500-$5000 or more. I’m sure someone (likely a bike snob) will be along shortly to tell me “aesthetics shouldn’t matter” crap. To which I say fine, go put Huffy graphics on your $3-5K bike until it visually is a Huffy. Now tell me it shouldn’t matter….. When you make your expensive bike look like a cheap bike and ride it for years, you will have a leg to stand on then.

bike snob
bike snob
5 years ago
Reply to  whatever

Aesthetics shouldn’t matter.

Eggs Benedict
Eggs Benedict
5 years ago
Reply to  bike snob

But they do.

whatever
whatever
5 years ago
Reply to  bike snob

Lets see your Huffy!

Huffagnolo SuperMagna
Huffagnolo SuperMagna
5 years ago
Reply to  whatever

Gladly! They might also have a 7-11 logo as well and be built by Ben Serrota or John Slatwa or Eddy Merckx : )

Padrote
Padrote
5 years ago
Reply to  whatever

I can’t tell what you’re on about but aesthetics definitely matter and for the most part people who get paid lots of money to do design have better designs and opinions than people on the internet.

Heffe
Heffe
5 years ago

They never include CX bikes in this program.

Dinger
Dinger
5 years ago
Reply to  Heffe

Likely that CX don’t sell enough to justify it.

Seraph
Seraph
5 years ago

Trek: “We added new options to our P1 road lineup!”
Us: “Ok but can you add ‘cross, gravel, and more mountain bikes to the P1 system?”
Trek: “Look! New colors!”
Us: “Yeah but–”
Trek: “And components!”
Us: “If we could just have some diversity–”
Trek: “ROAD BIKES”

Celest Greene
Celest Greene
5 years ago

That red reminds me of some early ’00s Ellsworth finishes. So many conflicting emotions.

I love the bass boat sparkles though.

JBikes
JBikes
5 years ago

is the size of the trek logo in the lead photo a joke?

Richard Lang
Richard Lang
5 years ago
Reply to  JBikes

Its their team design and it is optional (Available with or without Trek-Segafredo race team logos)

JBikes
JBikes
5 years ago
Reply to  Richard Lang

I realize that. But it’s still ridiculous regardless. Nobody was looking at last years bikes and saying “what is that”. The team TREK logo was always prominent. Now its comical. There is such a thing as overdoing it.

Robin
Robin
5 years ago

It’s too bad Project One doesn’t offer Campagnolo components.

Befitting Bicycles
5 years ago

1. Unless you have native heritage you shouldn’t be talking about “vision quests”.
2. I’m tired of people pretending that a semi custom paint job on a stock Geometry bike with limited component options is “custom”. For that amount of money you can get an actual custom bike: custom Geometry, any paint you want, any parts group you want.
3. Those trek logo sizes have gotten out of hand.

uomorana71
uomorana71
5 years ago

100% true facts

John
John
5 years ago

Strange that Project One doesn’t offer Shimano’s GRX components even as an option, given that the GRX groupset was specifically designed for all-road bikes like the Domane.

Then again, it wouldn’t be a Trek if the project team didn’t insist on making at least a couple of boneheaded design decisions.

Raleigh Houston Kelly
Raleigh Houston Kelly
3 years ago

Where can I find a trek madone in the Malton marble paint scheme size 52 .bc most tre shops did not have them in their shop

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