trek-project-one-radioactive-yellow-hi-vis-road-bikes

They arguably kicked off the recent “use a light to be seen” movement with their insanely bright and intelligently patterned Bontrager Flare R tail light, and now they’re taking that theme to rest of the bike and rider with a full collection of day glow goods.

At the top of the line are special Project One paint schemes for the Domane, Madone and Emonda. The color’s called Radioactive yellow, and you can customize all of the secondary colors for logo, stripes, etc., independently to create your own blinding masterpiece. Then, top it all off with matching hi-vis clothing…

trek-project-one-radioactive-yellow-hi-vis-madone-95

The Trek-Segafredo team introduced the new ultra bright kit at the Japan Cup, and it’s available to everyone. Their goal is to increase a cyclist’s visibility. Throw in their lights and the bike and fat chance any motorist could miss you (hopefully). Get the paint job on the wind cheating Madone (above)…

trek-project-one-radioactive-yellow-hi-vis-emonda-slr8

…the lightweight Emonda climbing bike…

trek-project-one-radioactive-yellow-hi-vis-domane-slr8

…and the endurance oriented Domane.

trek-bontrager-radioactive-yellow-hi-vis-cycling-jersey

Select clothing items and gear, like the newer Ballista aero helmet, will come in Visibility Yellow.

TrekBikes.com

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Dave
Dave
5 years ago

Announce a 60% price cut on the Madone and I’m in!!

Frippolini
Frippolini
5 years ago

Oh… it looks like a vintage Look… or a vintage Giant from the 90:s… or whatever.

A cycle of colors, ending or starting with bright yellow depending on your perspective, seems many bike and parts manufacturers (including Magura ) tries this move from time and again to desperately gain some additional exposure when the acronym-levels run low in their marketing departments. Lol. 🙂

Matt
5 years ago

Let’s see how all of it looks after 30 days of UV exposure. I’m not a fan of pastel yellow.

tessar
tessar
5 years ago
Reply to  Matt

I’ve got friends who have Trek’s Radioactive Orange as part of their Project 1 schemes for a few years and it’s still as retina-searingly bright as on the first day.

dannycarr2k
5 years ago

Once we have all been forced to wear high visibility yellow to avoid being blamed in any incident with traffic, how will we then try to standout in a visually noisy world of high contrast, ugh visibility?

Antipodean_eleven
5 years ago

Nope. Never bought into the idea that a bright colour will make you suddenly ‘seen’. I mean, no colour is going to save you when the driver is not looking in the first place. An annoying flashing light good enough for day use trumps everything from what I’ve found…

Guest
Guest
5 years ago

Possibly. But I definitely notice hi vis on cyclists so i’m happy to wear it. Shoes or booties mainly as they are moving. Maybe it just makes me ‘feel’ safer.

Tom
Tom
5 years ago

Yep. Numerous studies in both the motorcycle and bike worlds have shown that hi-vis helps.

Plus, I’m tired of black bikes!

Antipodean_eleven
5 years ago
Reply to  Tom

+1 on this whole black bike thing. Called ‘murdered out’ isn’t it?

TDO
TDO
5 years ago

My motto is: black is for the bike, color is for the kit.

Rex-Mex
Rex-Mex
5 years ago

Now it’s only going to more difficult to look at a Trek, and it says shimano on it like a wal-mart bike…

Ibcyclist
5 years ago

I’d like to see Trek offer paint with some nano-technology that makes the bike truly pop in low light when hit by a beam, but look normal in bright conditions.

PizBuin
PizBuin
5 years ago

Trek developed a special sunscreen cream* for Radioactive Yellow. NOTE: *gently apply special sunscreen cream on whole frame 20 min. before each ride.

Cheri Villines
Cheri Villines
5 years ago

Personally, I refuse to buy a black/grey bike for many reasons, and visibility is one of them. For those that wish high vis was of no benefit because they love black or grey, all one has to do is look at utility and construction workers who are required to wear high vis clothing for safety reasons. Of course it won’t always help, just seat belts and airbags in cares don’t ALWAYS help, but the statistics say you are tilting the number in your favor, and that is exactly what this is about, that, and Trek trying to increase their sales numbers.