Trek Bicycle showed its commitment to cyclists in the capital by announcing its support of the London Cycling Campaign, (LCC), with a donation based on the number of Trek bicycles sold in London. This could be up to the value of Ã‚Â£20,000, with some of the money already allocated to supporting various initiatives by LCC.
Ã¢â‚¬ËœTrek has always been heavily involved in getting more people on bicycles, itÃ¢â‚¬â„¢s a company ethos that goes back to its very first days,Ã¢â‚¬â„¢ says TrekÃ¢â‚¬â„¢s Andrew Griffin. Ã¢â‚¬ËœHopefully this funding is not only a catalyst for positive change in the capital, but a catalyst for very real progress on wider scaleÃ¢â‚¬â„¢.
Trek will be working with LCC on a number of projects that will hopefully highlight further, the benefits of cycle commuting in London and help create strategies that may become templates for other cities to follow. With so much focus on cycling in recent times, Trek feels that supporting the inclusive, grass-roots structure of the LCC, has the potential to bring more non-cyclists to consider cycle commuting, while also maintaining a support system for those that already do.
Koy Thomson LCC Chief Executive said: Ã¢â‚¬Å“We are delighted with this progressive partnership, Trek has great vision in recognising that support to LCCÃ¢â‚¬â„¢s grassroots and expert advocacy, promotes the creation of a safer London for cyclists, grows cycling and thus benefits the individual, the community and the cycling industry. LCCÃ¢â‚¬â„¢s many activists, volunteers and members are deeply and critically engaged in all aspects of London cycling, from local rides and community projects, to detailed policy advice and scrutiny, from neighbourhood to City Hall. TrekÃ¢â‚¬â„¢s support will help us to step-up this work. Our priorities this year will be combating cycle theft, reducing road danger for cyclists, and a big push to get the best possible out of the MayorÃ¢â‚¬â„¢s cycling programmesÃ¢â‚¬Â
When Trek began in 1976, our mission was simple: Build the best bikes in the world. Today, weÃ¢â‚¬â„¢ve added to our mission: Help the world use the bicycle as a simple solution to complex problems. We believe in bikes.
About London Cycling Campaign
London Cycling Campaign works to ensure the views and interests of those who cycle in London and would-be cyclists are persuasively articulated, routinely requested, and effective in influencing decision-making and creating better outcomes for cycling.