Home > Other Fun Stuff > Advocacy & Industry News > News

Trek’s Latest Project One ICON Color Scheme is Speed Rendered in Paint

a red, blue, and black striped bike against a black backgroundTrek's latest Project One ICON paint job: Disrupt. All photos c. Trek
5 Comments
Support us! Bikerumor may earn a small commission from affiliate links in this article. Learn More

Trek’s Project One ICON initiative is all about high-end paint jobs that capture the spirit of the bikes they adorn. The latest offering is called “Disrupt,” and it’s only available on what Trek calls “our fastest road bike” — the Madone SLR.

Disrupt is a streaky smear of red, blue, and black stripes meant to invoke “the chaotic blur of the peloton racing by,” according to a Trek press release. It’s certainly eye-catching. And while the photos are nice, it probably really comes into its own once in motion.

The tip of the Madone SLR spear is the SLR 9 AXS Gen 7. This puppy runs $13,200 MSRP and represents all the aero tech Trek could cram into one bicycle. The 800 Series OCLV Carbon frame paired with high-end components makes for a bike that is, Trek said on its website, “the ride you reach for on race day when every watt counts and your eyes are on the top step.”

Madone SLRs in Disrupt are available now at Trek retailers and online at the Trek website.

trek.com

Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

5 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Fake Namerton
Fake Namerton
11 months ago

Why would you want a suspension component on a bike that you can’t adjust pre-load, rebound, or compression on? Does Trek publish what rider weight this frame is exactly designed around?

Dinger
Dinger
11 months ago
Reply to  Fake Namerton

There is no suspension component, just an area in the frame that’s designed to flex slightly more than a conventional design would. They make bikes with IsoSpeed that have a small amount of adjustment, the last version of Madone among them.

The website says total weight of 125kg/275lb:
This bike has a maximum total weight limit (combined weight of bicycle, rider, and cargo) of 275 pounds (125 kg).

Fake Namerton
Fake Namerton
11 months ago
Reply to  Dinger

Sounds like you’re describing a suspension component.

Ron F
Ron F
11 months ago
Reply to  Fake Namerton

I own this bike…. it is not a suspension component and the bike is awesome!!!

Billyshoo
Billyshoo
11 months ago

Beautiful! To me, it evokes Martini Racing livery (but needs a little more white to complete the effect).

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.