“Using a bike computer shouldn’t be the hardest part of your ride.” When Wahoo Fitness founder Chip Hawkins set out to create his first cycling computer, that aptly summed up his experience. In fact, Wahoo Fitness is the perfect example of an American entrepreneurial success story that revolves around Chip’s dissatisfaction of early cycling computers. As s serial entrepreneur, at the time Chip was building high end floating boat docks under the name of Wahoo Docks. Named after Wahoo Creek, the dock company was a big success that allowed Chip to explore other ventures. After getting involved in duathlons, Chip hated the fact that his wired Powertap computer and powermeter wouldn’t communicate directly with his Garmin. That led to the creation of an ANT+ key for your iPhone that would let you gather the data on one device. Initially Chip had just made the key for himself, but after making the first batch, all 1000 keys were sold before they were available in 2010. Almost out of nowhere, Wahoo Fitness is born.
In their short 7 year history, Wahoo’s product line has followed a similar path as that first iPhone key. Whenever they were told that something couldn’t be done, that just made them want to prove otherwise. When Chip wanted to make a dongle to enable use of a Computrainer with your iPhone and was told no, that led to the development of the KICKR. And of course, frustrated by how complicated cycling computers can be, the Wahoo team set out to create the ELEMNT.
After the successful launch of their first stand alone cycling computer (not counting the RFLKT which required a phone connection), Wahoo started on something new. This time there was a new focus – something most people don’t consider when choosing a cycling computer. Aerodynamics. At first it may sound silly, but when riders are spending money and time to come up with the most aerodynamic set up for both the bike and the rider, why wouldn’t you also consider one of the pieces that ends up at the leading edge of the bike? Like other Wahoo Fitness products, that line of questioning led to the development of an all new computer shape that builds on the current ELEMNT function, the Wahoo BOLT…
When Wahoo started on the ELEMNT BOLT, the thought was that your computer should be designed to be on the bike – not designed on its own and then added to you current set up. By thinking about it as one complete unit, Wahoo wanted the computer to actually help you with its design. That help, of course in the form of increased aerodynamics. To do so, the team partnered up with renowned composite design, engineering, and aerodynamics expert, Dimitris Katsanis who is the managing director of Metron Advanced Equipment. Known particularly for his work with Team Sky and Bradley Wiggins’ bikes, in total, bike designed by Metron have won over 60 gold medals in various world championships and Olympics.
