We just received word that Golden, Colorado-based Alchemy Bikes is up for sale. After 17 years, the brand’s founder is looking to sell. “It’s been an incredible ride. I started Alchemy with the dream of building the best bikes in the world — bikes that truly reflected the soul of the sport,” said Ryan Cannizzaro, founder of Alchemy Bikes. “What began as a passion project became a brand recognized for excellence. I’m incredibly proud of what we’ve built.” He goes on to say, “Now, it’s time for someone else to steer the ship. I’m looking for a passionate individual or company that can take Alchemy into the future — someone who shares the same love for cycling and craftsmanship that has always defined us.”
Since 2008, Alchemy has been producing premium, unique, and lust-worthy mountain, road, and gravel bikes. With current models, including the versatile Arktos trail bike platform and the Lycos gravel bike, and older models like the Ronin gravel and Helios road bike, the brand has been crafting beautiful frames in both carbon and titanium for years.
Over time, Alchemy Bikes built a reputation for pushing the boundaries of design and aesthetics, earning awards from the North American Handmade Bicycle Show. The brand’s attention to detail and quality craftsmanship earned it high regard among riders and a loyal customer base. As a relatively small, somewhat boutique brand, we’ve also been impressed that Alchemy was able to maintain traction in a market dominated by massive brands and has stayed afloat during tumultuous times for the industry.
Alchemy Bikes being offered up for sale seems like a potentially incredible opportunity for the right buyer(s). With a recognizable brand name, an established customer base, existing industry relationships, manufacturing processes, distribution, and current and previous bike models, this is probably about as close to a turnkey situation as you’ll find. If you’ve ever wanted to own a bike brand, this looks like a chance to step right in and take the reins.
Of course, we’re hopeful that Alchemy actually sells to an individual or company that truly is passionate about cycling and wants to build off the brand’s existing legacy. As we’ve seen numerous times recently, however, that isn’t always how these things work out. With brands like Revel and Kona being purchased by private equity firms or conglomerates with a growth-at-all-costs mindset, only to be sold back to their original owners a few years later.
Bike industry drama aside, we wish Alchemy’s founder, Ryan Cannizarro, all the best in finding a new owner and passing the torch. This is a rare opportunity to purchase an established bike brand, so if you’re interested, I wouldn’t sleep on it. Interested parties should reach out to Ryan directly for more information.
Ryan Cannizarro: ryan@alchemybikes.com
