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WTC Doubles Down on Ultraviolet Purple, Standard Purple Fades Away

Written by Ron Frazelle
Wolf Tooth Ultra Violet Purple whole group 2(Photo / Wolf Tooth Components)
9 Comments
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Recently, If you’ve been on the Wolf Tooth Components website, you may have noticed two different anodized purple variants. The “standard purple” as it is now known, has been around since WTC started anodizing color options. That OG purple is now being replaced with a new-school color with old-school inspiration: Ultraviolet Purple.

Wolf Tooth Components Ultraviolet Purple waveform pedals
(Photos / Wolf Tooth Components)

The response to the Ultraviolet Purple has been overwhelmingly positive since it first appeared on the Waveform Aluminum Pedals back in 2022. It’s bright and vibrant. And purple!

Wolf Tooth Ultra Violet Purple headset top cap 2
Wolf Tooth Ultra Violet Purple headset 2

WTC’s new Ultraviolet purple will be available on headsets, grip collars, seatpost clamps, center lock rotor lockrings, headset spacers, alloy bar end plugs, ReMote levers, and anything else on this page. 

Wolf Tooth Ultra Violet Purple center lock 2

Visit Wolf Tooth Components and take a gander at the new Purple bits available. Plus, while there, check out all the other beautiful parts available.

Wolf Tooth Ultra Violet Purple headset close up 2

WolfToothComponents.com

Ron Frazelle
Ron Frazelle
679 articles

Ron Frazelle is the Cycling Lifestyle Editor for Bikerumor, he has been writing about bicycles and the cycling way of life for 7+ years. Prior to Bikerumor, he worked in the bicycle industry, living and breathing bicycles since 1995. He is based in Anaheim, California, Frazelle is an avid cyclist of all disciplines, camper, father to 6 children, husband, musician and self-proclaimed retro-grouch.

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Joenomad
Joenomad
1 month ago

I’m having flashbacks to my 90’s MTB life!

4
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Tom
Tom
1 month ago
Reply to  Joenomad

Those were great days indeed! I loved all the anodized parts back then that enabled us to add color accents to our rigs. I’m so stoked that Wolf Tooth puts this stuff out into the world. Although I am more partial to the orange components.

5
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Billyshoo
Billyshoo
1 month ago

If any of you knows how the term 3D Violet (or 3D Ultraviolet, I can’t recall?) started, I’d love to hear. IIRC, Grafton or Ringle (or maybe even Cook Bros.) were the first to offer it and, although I’ve never owned anything that color, I’ve always been a fan. Maybe that was just what their anodizing supplier called it? Maybe you’ve got the scoop on this, Ron?

Last edited 1 month ago by Billyshoo
1
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B Barber
B Barber
1 month ago
Reply to  Billyshoo

I remember Ringle working with a local wheel builder for prototypes. Straight outta Trenton Nj!

1
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EBike Douche
EBike Douche
1 month ago

Slow news day?

-3
Reply
Astro_Kraken
Astro_Kraken
1 month ago

This makes me want to replace my old Wolftooth purple, but that purple is an exact match for Paul purple.

0
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Mike
Mike
1 month ago

Anyone has any idea how to remove the branding on headset spacers? It kinda is similar to “laser-etched” and printed at the same time. Old trick of nail-polish remover doesn’t work… I hate how brands like Wolftooth or Burgtec put their logo on those that it sticks out like a sore thumb.

0
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Eggs Benedict
Eggs Benedict
1 month ago
Reply to  Mike

It is most likely laser etched after anodize. It’s not coming off unless you grind it off.

0
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Robin
Robin
27 days ago
Reply to  Mike

On a dream bike build, I went with an HS from White Industries because the HS was anodized after the laser engraving was done. FWIW, I went with black–and that likely doesn’t everyone–but the HS is all black without the branding in a contrasting color. I suspect some company out there, maybe WI, would do the same thing in other colors. Of course, it’ll likely cost more.

I hate loud branding on everything.

1
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