The Feedzone Cookbook is a new tome by Dr. Allen Lim, the creator of the Secret Drink Mix that is covertly used by some of the top cyclists in the world, and celebrated chef Biju Thomas. It’s 320 pages with 150 recipes for $24.95 (or $15.64 on Amazon).
PRESS RELEASE: When Dr. Allen Lim left the lab to work with pro cyclists like Levi Leipheimer and Christian Vande Velde, he found a peloton weary of food. For years the sport’s elite athletes had been underperforming on bland fare and processed bars and gels. Science held few easy answers for nutrition in the real world, where hungry athletes must find the time to shop for healthy ingredients; prepare meals; and eat before, during, and after each workout, day after day.
So Lim set out to make eating delicious and practical. His journey began with his mom, took him inside the kitchens of the Tour de France, and delivered him to a dinner party where he met celebrated chef Biju Thomas.
Chef Biju and Dr. Lim vetted countless meals with the world’s best endurance athletes during the world’s most demanding races. Now, in The Feed Zone Cookbook: Fast and Flavorful Food for Athletes, Lim and Thomas share their energy-packed, nutritious recipes to make meals easy to prepare, delicious to eat, and better for performance.
The Feed Zone Cookbook provides 150 flavorful recipes that even the busiest athletes can prepare in less time than it takes to warm up for a workout. With simple recipes requiring just a handful of ingredients, Biju and Lim show how easy it is for athletes to prepare their own food, whether at home or on the go.
The Feed Zone Cookbook strikes the perfect balance between science and practice so that athletes will change the way they think about food, replacing highly processed food substitutes with real, nourishing foods that will satisfy every athlete’s cravings.
The Feed Zone Cookbook includes
– 150 delicious recipes illustrated with full-color photographs
– Allen Lim’s take on the science and practice of food
– Portable whole foods, including Lim’s famous rice cakes and more
– Dozens of quick-prep meals for before and after workouts
– Shortcuts, substitutions, and techniques to save time in the kitchen
– Gluten-free and vegetarian alternatives to favorite dishes
The Feed Zone Cookbook is now available in bookstores; bike, tri, and running shops; and online. For more information and recipe downloads, please visit www.feedzonecookbook.com.
