What does this have to do with cycling? Nothing. Unless you want to build a national event series around the sport you love.

“We’re building a sport. We’re building a head-to-head racing sport.”

As a doctor, Wolfpack Ninja Tour president and cofounder Noah Kaufman sees all to well the obesity epidemic. So, while his American Ninja Warrior aspirations were originally centered around winning that million dollar prize, their popularity has given them a platform to speak to youth everywhere. This sounds warm and fuzzy, but he’s putting some seriously smart business decisions behind the Wolfpack Ninja Tour to make it happen. If you’re considering an events-based business or operate in an industry with a lot of similar competition (don’t we all), he’s got some great lessons for building your business here…

For full show notes, links and more photos, read the full blog post on The Build Cycle!

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