I’d like to introduce all of you to FastAF, a new premium yet affordable sports nutrition brand. This is a new venture from me (Tyler, Bikerumor.com founder) and my good friend Evan. It’s a project we’ve been working on for two years, and our first product is a hydration drink mix made with real fruit powders and organic flavors. We are super excited to finally have it ready to ship, and even more excited to share our story with you.

As avid athletes that are into cycling (obviously) of all types, as well as trail running, OCR, lifting, parkour, ninja warrior, and just generally leading healthy active lifestyles, we definitely use high quality supplements. And a lot of them. Which adds up very quickly, even if we stuck to the basics like in-ride hydration and food plus a recovery drink or bar. So we decided to do something about it.

affordable sports nutrition products with organic flavors and premium ingredients for endurance athletes from FastAF

What is FastAF?

FastAF is a new sports nutrition brand that offers premium products and formulas at reasonable prices. We made this for endurance athletes. For the athletes that pay attention to what goes into their bodies. And for athletes who’d rather spend their time and money training and racing than chasing the latest supplement fads.

We believe in good, clean, effective sports nutrition. And we believe in fair pricing and honest explanations. And we like to go fast. Fast AF!

We wanted a product that met our expectations for simple, effective, pure ingredients. And we wanted a product that wasn’t exorbitantly overpriced. I’ve long been passionate about nutrition. Evan and I both eat clean and pay attention to what’s in our food and our supplements. Before Bikerumor, I launched and ran two different sports/energy beverage brands, and I’ve kept a close eye on the industry all these years. I combined all of that experience and, together with Evan’s administrative expertise, we’re proud to introduce FastAF.

FastAF Hydration is an affordable sports drink mix with organic flavors and real fruit powders that is approved for all sports

What’s in it & where can I get it?

Our first product is this amazing Hydration drink mix, offering a light, crisp flavor that’s refreshing on hot or cold days, won’t get overly sweet, and has the osmolality to promote rapid absorption. It’s based on the latest sports hydration science, uses top quality ingredients, and is safe for use in any sport and for any age athlete.

The formula is a blend of five electrolytes, sucrose, glucose, and a few vitamins to act as natural preservatives. The three delicious flavors come from real fruit powder and organic flavors. It’s all batched in a state of the art facility, then packaged into resealable bags that take up less space than traditional canisters, and are lighter to ship.

And here’s the best part: A 25 serving pouch is just $15.95, and each serving is a full 16oz. Compare that to most products retailing for $20-$22 for twenty 8oz servings and the advantage is clear.

I’d like to invite you to try FastAF and get 10% off your first order with code IAMFASTAF (expires Dec. 12, 2018, product can only be shipped inside the USA). Our first batch is very small, and it will sell out, it’s ready to ship now. For now, we’re only available consumer direct through our website, but we’ve got plans. And Hydration is just the beginning. We can’t wait to hear what you think!

FastAFnutrition.com

26 COMMENTS

  1. Just picked up the variety pack. I was just about to pick up some more from the usual brand that I get, that also makes theirs from scratch. Eager to compare your product to theirs.

    • tech9 – We’re working on making Amazon Pay an option, but for the near future it’ll probably just be on our site. I love Amazon Prime, too, but note that we offer free shipping if you get 3 or more pouches. And, conveniently, we have 3 flavors!

  2. Sounds good, but in the close up pic the instructions say mix 1 scoop in 8 ounces of water. Does that mean there are 50 scoops in a 25 serving bag, or is there a mistake here somewhere?

    • To clarify, yes, there are 50 scoops worth of product in each bag (probably more like 52-53, we over fill them a little just to be safe. That translates into 50+ 8oz servings, or 25+ 16oz servings. We labeled the nutritional facts panel with 8oz amounts because that’s the industry standard, but we wanted to provide actual 16oz servings because that’s the smallest size water bottle most cyclists use…we’ve never seen an 8oz cycling water bottle, so we didn’t think it made sense to make that our actual serving size.

      So, depending on what size bottle you use, you should be able to get about 20-25 full bottles per bag, which we think is more than most others offer, and at a much lower cost per serving.

  3. Why bother offering a variety pack that is the exact same price as buying each flavor individually? It seems like you are trying to trick people into thinking they are getting a volume discount.

    Glucose and Sucrose? So this is basically just Gatorade without food coloring? Why not use any more complex carbohydrates?

    • Jeremiah – The variety pack was an easier way for us to bundle it all into a single click for a package that automatically gets free shipping. But you’re welcome to pick any three (or more) flavors to make your own combo or not. Any order with three or more bags ships for free.

      Most of the research we’ve read (and from our own testing) shows that a simple sugar blend like this facilitates fluids moving quickly out of the stomach so they can be absorbed and put to use by your body. This isn’t meant to be fuel per se, just hydration, though it does supply some carbs to keep you going. If you’re going to be out for more than 90 to 120 minutes, probably best to bring some food with you, too.

  4. Thanks for doing this! I love the price, I can’t justify the prices of the others even if I like their products. Any chance you’ll add speedier options with Beta Alanine, a pinch of sodium bicarbonate and or caffeine?

    • Thanks! We’ll be adding a caffeinated flavor next year, and we’re already testing a couple more ideas. Beta Alanine is a very expensive ingredient, but it’s of interest so we’re looking into it. Our goal as a brand is to offer the things that deliver real performance benefits without the hype. A lot of supplements out there are like using race fuel…maybe they add a bit to the very top end, but the engine and frame have to be solid first. We believe smart training and hard work are more valuable than trying to eke out a couple extra (very expensive) points by using crazy supplements. Trust me, I’ve tried and spent thousands of dollars on them over the years, and every time, the guys who trained more than me still beat me.

  5. Might be good to have some comparison to other brands (like High5, SiS, etc).
    Something similar to what cranksports compare their e-Gels to almost every competition on their website.

  6. With this on the market, will this site stop reviewing race fuels? I am not sure how unbiased someone is when they are getting profit (different from ‘free stuff’). When I had a pro contract more than half a lifetime ago…best bike? The one I am on and wearing a jersey for. There was a guy named Lance who would have fell on a sword for Trek….even if it was a TI bike made in Tennessee.

    I do think, like a previous poster this is not a game changing drink. What is changing the game is the logical price point that is going to make this product wildly successful. When you look at other brands with hand tool names you need a drink, some electrolyte pills, a bar, and some syrup substance at given time frames based on intensity (and duration). For me, I went from having to follow a recipe. This for me changed with a drink that was custom blended to replace them ALL…adding protein will cause gastric upset until you get the mix right and that is a very individual thing and will vary based on activity.

    At the end of the day, this is going to be (I bet) a wildly successful product at a lower price than the others are – even on Amazon. Currently, I would gander a guess that you will not see this product advertised on other cycling or endurance sports websites with out a huge buy in.

    The product I have been using is more than double the price per serving, and I no longer am too worried about intensity and what not (this whole getting old thing). Oh, and the initials of the owner is “MF”….does not bother me.

    • record11 – I (Tyler) won’t be reviewing competing products, those will go to another writer here, and they are free to express their opinions. I do happen to be the resident nutrition geek, though, so I will probably still cover new products simply to showcase what’s new and cool (see any of my tradeshow roundups as examples), for which I’m happy to highlight competing brands because that’s just what we do here at Bikerumor. I won’t be passing judgement, just sharing the news. There’s room for many players in this space, and I’ve gotten to know the people behind most of the other brands over the years and am very friendly with them…happy to celebrate their successes and growth!

      As for adding protein, we looked at including amino acids, but a) they’re very expensive, and b) they taste terrible, which meant we’d have to up the flavor intensity or sweetness to mask them. BCAA’s don’t contribute too much flavor, but EAA’s taste positively awful. So, for our Hydration mix, we thought it best to keep it simple and focused on a single goal: Provide rapid hydration with a light flavor that’s easy to drink mile after mile.

      Thanks for the optimism, too, we think people will love it also!

  7. I purchased the 3 pack just to give all the flavors a shot. The Real Lemon Lime is my personal preference, I feel all three could use a bit more of an intense flavor. I do have to say the Orange Cranberry smells like ass and I almost threw the whole bag out, but the flavor is fine. With the price point being lower than Scratch and also having real sugar as an ingredient it should become a go to hydration mix for most people, only time will tell how well the product actually works.

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