Think you have a great idea for a new bike component? Want to share it with a brand and hope they make it? Or, better yet, partner with them and share the glory? And maybe the reward? Wolf Tooth Components would like you to slow your roll. And please don’t just send them your idea.

In this episode, we talk with WTC co-owner Brendan Moore about how they come up with ideas, how they deal with customer ideas and submissions, and how you can go about sending them (or any other brand) your idea the right way. Yes, there’s more to it than just thinking something would be cool and sketching it out on a napkin.

Listen here, or Like and Subscribe to the Bikerumor Podcast on Apple PodcastsStitcher, Podbean, and through RSS, or wherever you listen to podcasts! Can’t find it? Let us know which players you use so we can get them up to speed! And let us know who you want us to interview. Hit that PODCAST link in the menu and send in your suggestions!

This episode contains just part of Tyler’s longer interview with Brendan about how they started Wolf Tooth Components. Check out The Build Cycle and subscribe so you don’t miss that episode when it airs!

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