In a bit of surprise news today, Wahoo Fitness just announced their acquisition of Speedplay pedals. Now it’s entirely possible that Wahoo is just looking to expand their product portfolio into something other than electronics, but as the self proclaimed “leader in connected fitness devices,” you’d have to think they have bigger plans for the iconic pedal brand.
According to the press release, “Wahoo and Speedplay share a common approach of leveraging technology to develop products that enhance the performance of cyclists. Speedplay pedals are the most innovative, high performance pedals available so it’s a perfect fit with Wahoo,” says Chip Hawkins, Founder of Wahoo Fitness. “We welcome the opportunity to offer another edge to Wahooligans around the world with the best pedals in the business.” “When Sharon Worman and I founded Speedplay, it was because I wanted to solve problems performance athletes were having in reaching their full potential,“ said Richard Bryne, CEO of Speedplay, Inc. “By becoming part of the Wahoo family, we can carry that mission to more athletes with more compelling products than ever before.”
It goes on to say that Wahoo and Speedplay will work together to “deliver unmatched excellence in the pedal category,” which we’d imagine means some sort of powermeter pedal may be in the works. We’ll see!
