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Walmart’s Viathon G.1 gravel bike might be the most affordable SRAM Red AXS build

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Viathon announced the G.1, a gravel bike equipped with SRAM Red eTap AXS and HED Vanquish GP 4 wheels. While the brand is owned by Walmart, the bikes aren’t sold in-store – but can be pre-ordered now for direct shipment in 4-6 weeks.

All images courtesy Viathon.

2020 Viathon G.1 carbon gravel bike w/ SRAM Red eTap AXS

Viathon emerged as an interesting consumer-direct brand, under the ownership of Walmart. The new G.1 is their top-tier carbon gravel bike, with a loaded spec including Zipp cockpit, Fizik saddle, HED wheels, and SRAM Red electronic shifting. Frame weight is a claimed 1,010 grams for size 54, including derailleur hardware and bottle cage bolts.

The frame includes three water bottle mounts, along with mounting locations for a front rack, rear rack, and fenders.

The build uses a 1x chainring setup, but has compatibility for 2x. Asymmetric chain stays allow for up-to-46t single ring sizes, or 50/34 for 2x. A 40t ring comes stock.

Interestingly, Viathon chose a Red rear derailleur with 10-33 cassette size. While this should be sufficient for flat gravel riding, it would likely require an upgrade to a SRAM MTB rear derailleur and 10-50 cassette for serious hills.

Fizik handles seating duties, with the Aliante R3 138mm K:ium. Seat post diameter isn’t listed, but it appears to be a 27.2mm.

The top of the downtube has ports for internal cable routing, should you choose to run a mechanical drivetrain.

Five sizes are available for the G.1, all using 700c wheels. The frame may also be used with 650b wheels and tires at 2.1″ width or narrower.

Full specs can be found above, though complete bike weight is not listed at this time. The Viathon G.1 is available to preorder now for a list price of $6,998, including a two-year warranty from date of purchase for the original owner.

ViathonBicycles.com

 

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42 Comments
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Tomi
Tomi
5 years ago

Looks a lot like an evolution (dropouts, di2 ports…) of the same mold that was used for the On-One Space Chicken as I see a lot of similarities with mine.

mtbinavl
mtbinavl
5 years ago

Is that price accurate? $7k is $1k MORE than a somewhat similarly spec’d Trek Checkpoint SL7. Both carbon frameset, bars, and wheels. The Trek has a Force eTap AXS kit but with a XX1 Eagle derailleur and the 10-50 cassette. On the surface, this doesn’t seem like a good deal at all.

Kevin Curry
5 years ago
Reply to  mtbinavl

$1,500 wheelset difference stands out

Dirty Sanchez
Dirty Sanchez
5 years ago
Reply to  Kevin Curry

Stands out from what? No rear decoupler probably 3 grades down on the carbon, no shop warranty… all for some $800 (deleted) wheels. Yawn.

Kevin Curry
5 years ago
Reply to  Dirty Sanchez

HED Vanquish GP 4’s are great wheels, what are you on about?

FritzP
FritzP
5 years ago
Reply to  Dirty Sanchez

Trek Checkpoint SL7 is made of OCLV 500…. Trek’s 3rd level down carbon grade. Lol.

The Viathlon has dropped rear stays… there are other ways to achieve flex. Some lighter and less complicated than others.

Afaik, shops don’t provide the warranty, the mfg does. Wallymart is including a 2yr warranty. Which isn’t as good as Trek lifetime, maybe. I had a Trek 9.8 hardtail. Over time the bb fell out due to rock strikes (rocks kicked up hitting the unprotected thin wall carbon bb lug, not me slamming rocks) and Trek said no warranty due to inadequate design for operation in intended environment but gave me $500 credit. Phhht.

Imho 1x on road or groad is not as good as a 2x because gear step size. So I’d sell the 10-51 and get a fder. Thankfully it looks like the left shifter on these bikes isn’t a dummy.

Dinger
Dinger
5 years ago
Reply to  mtbinavl

This bike has RED, Checkpoint SL7 has Force + the 10-51 Eagle option. Not familiar with the HED wheels, but the SL7’s wide carbon wheels are really good. Being a Checkpoint owner myself. I don’t believe there’s a better gravel platform than it on the market today.

Matteo
Matteo
5 years ago

Did I read that right. A $7000 bike from Walmart?

TDO
TDO
5 years ago
Reply to  Matteo

A company owned by Walmart. Not sold at Walmart. That’s like calling a $7000 Cannondale a $7000 Schwinn since they’re both under Dorel.

JNH
JNH
5 years ago
Reply to  TDO

They are being sold at Walmarts, the announcement was made a couple of days ago. It’s certainly interesting to see Walmart go so directly to the top end of pricing, I guess when they decide to do something they don’t do it by halves.

JBikes
JBikes
5 years ago
Reply to  JNH

At Walmart or via walmart’s online shop?

Huffagnolo SuperMagna
Huffagnolo SuperMagna
5 years ago
Reply to  TDO

(deleted)

I wouldn’t own a Wally-Mart bike even under another name even if of decent quality. I don’t like supporting them and would rather spend that 7K on a nice MUSA steel or ti gravel bike and maybe spend a little extra but know it was built well by someone I feel I can trust!

Velo Kitty
Velo Kitty
5 years ago

Unless you have stubby feet, the front center distance is too short for the size tires that it comes with.

threeringcircus
threeringcircus
5 years ago
Reply to  Velo Kitty

Yup.

FritzP
FritzP
5 years ago
Reply to  Velo Kitty

The Checkpoint others mention above has shorter front center in a 56 (didn’t do math on other sizes) and same size tires.

Matteo
Matteo
5 years ago

This will fail miserably. I don’t care if it is better than all other bikes in every way. No one is going to by a bike this expensive that is associated with Walmart. There is too much social stigma to it and it is too easy to buy another well known and respected brand instead, probably for less.

This is definitely a jump the shark moment.

What would be interesting to know is who made the strategic decision to go this route and whether it was 1)some person that has along history at Walmart but no idea about the bike market or 2) it was some millennial that loves bikes and has no idea how to make sound business decisions because they have no experience but rather have a sea of other millennials telling them they can disrupt markets because they are millennials.

Robin
Robin
5 years ago
Reply to  Matteo

The idea likely came from two of the younger Waltons who are well known for supporting cycling in Arkansas and elsewhere.

M.
M.
5 years ago
Reply to  Matteo

It’s a common marketing trick to add one really expensive / high tech product to the line. It changes people their view on the whole brand, people will take Viathon more seriously when they advertise with bikes like this. They will trust the quality more, so they will be more likely to spend their money on a $800 Viathon bike, than if that same $800 bike would have been Viathons most expensive bike. Yes they will lose money on a bike like this, but they’ll regain it 10 times in the sales of cheaper bikes.

Many bike shops do the same, they show case 1 or 2 of the most expensive bike their brands sell, purely to make their bike shop look more professional. It will make people feel more confident about the quality of all the other bikes they sell. When the next line will come out, the $13,000 + bike will probably be sold without any profit or maybe even with a small loss, but it boosted all their other sales, which made it totally worth it.

Tldr: See it as an advertisement, an advertisement itself only costs money, but it boosts the sales of the things the company wants to make profit on.

Christian I
Christian I
5 years ago
Reply to  M.

spot on marketing analysis

Eric E. Strava
Eric E. Strava
5 years ago
Reply to  Matteo

So Matteo, how do you feel about millennials?

Matteo
Matteo
5 years ago
Reply to  Eric E. Strava

The worst generation in the history of our great country.

Sajuuk
Sajuuk
5 years ago
Reply to  Matteo

Matteo must be one of those entitled boomers who are the reason for all of the recent financial crises, skyrocketing post-secondary education tuition costs, and the return of racist evangelical nationalism in the western political sphere.

See, I can make sweeping generalizations too…

Eric E. Strava
Eric E. Strava
5 years ago
Reply to  Matteo

I don’t know which specific country you think is so great, but I can assure you it isn’t.

JBikes
JBikes
5 years ago

I don’t see the issue that its from Walmart as a concern. If anything, they know overseas suppliers better than anyone and can ensure quality. I’m sure the bike is designed and performs well.
What I do think is a risk is that this brand has zero brand equity. Walmart association may be negative brand equity for high end cycling.

My best idea: Walmart should full on USPS style (sans doping) sponsor a cycling team and out-Sky Sky. Brand all the bikes Viathon, but with predominant “Walmart” sponsor livery. Show people over the course of 2-3 years that this brand can and does offer elite performance (not saying non-pro bikes don’t). Do that, and you will have Walmart and their high-end cycling brand recognized as high-end. Otherwise it reminds me of

Dylan
Dylan
5 years ago
Reply to  JBikes

Did that work for Huffy back in the 7-eleven days?

JBikes
JBikes
5 years ago
Reply to  Dylan

No it didn’t. But that doesn’t mean an similar effort would identical with identical results. The bike market is very different.
That doesn’t mean it will work either, but I personally think it adds some capability backing.

Like other said, it could just be a halo marketing tool to get articles like this with the end goal to sell $800 bikes.

Heffe
Heffe
5 years ago

This is the same Walmart that has training videos for new employees showing them how to get food-stamps because they don’t pay enough to live off of. Hard, hard pass.

Joe
Joe
5 years ago
Reply to  Heffe

Yet pays more than most bike shops.

Chris
Chris
5 years ago
Reply to  Heffe

Weird, my mother worked at Walmart for over 20 years, and I never recall her mentioning this, or our family needing assistance. I do remember after she passed away them reaching out to my father and continuing to cover his medical insurance. She also ended up with a pretty substantial 401k that has allowed my my father to comfortably retire at the ripe old age of 59.

Bmx
Bmx
5 years ago

now here is something that is less than than the some of its parts. I commented before on recycling carbon and how it’s possible but inefficient, how about not making sh1t to begin with that 100 percent efficiency in my book.

Robin
Robin
5 years ago
Reply to  Bmx

How do you know this bike is “shit”? Can you tell us about your experience riding this bike?

Bmx
Bmx
5 years ago
Reply to  Robin

view comments above, its sh1t as it wont be used. its waste as soon as its manufactured

Robin
Robin
5 years ago
Reply to  Bmx

Yeah, that doesn’t make sense, and you certainly know nothing about whether the bike will be used or not.

Bmx
Bmx
5 years ago
Reply to  Robin

apologies Robin I work in the waste industry and ride bikes , if there is a person that knows anything I probably best placed, however I recall my remarks as I dont really know how it will be used . I do however have as protectionist attitude to the bike industry.

Seraph
Seraph
5 years ago

10-33 is definitely a sufficient gear ratio for gravel, even if there’s some uphills. I’ve literally never come across something that made me feel like I needed a mullet build. More marketing hype IMO.

Marc L
5 years ago
Reply to  Seraph

Counterpoint: I think that the original Force1 10-42 hit the sweet spot, range-wise. 42×10 is plenty fast enough (for me: 31mph@90rpm, 36mph@105rpm) on pavement stretches and once I get below a 1:1 low gear traction on gravel tires becomes an issue.
I wish that SRAM would release an AXS-spaced 10-42 or 10-45 12s cassette to smooth out some of the bigger steps. (The Eagle 10-50s have the same steps as the Force1 10-42 with a bonus 50t bailout gear.)

Seraph
Seraph
5 years ago
Reply to  Marc L

Your point is moot, as we’re talking about wireless electronic shifting. There’s only 6 gear ratios available for AXS: 10-26, 10-28, 10-33, 10-50, 9-46, and 9-50. Choose from those ratios and then make your argument.

Dirty Sanchez
Dirty Sanchez
5 years ago

There are a ton of bikes in the world, why would anybody want this one?

Seraph
Seraph
5 years ago
Reply to  Dirty Sanchez

By that logic, why would anybody want any bike vs any other bike? Why would anybody want anything?

Dds
Dds
5 years ago

Apparently the lower tiers are selling well enough. G1 105 is sold out, only two sizes left in Force and Ultegra. Looks like the largest company in the world knows a thing or two about selling stuff 🙂
I like the copper and black color scheme, not something you see everyday.

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