When none other than Harley Davidson launches an e-bike brand, we have to wonder how they’re going to complete? What’s makes Serial 1 unique, and how will they translate the Hog culture into pedal-assist bicycles?

Yes, they raised a few eyebrows when they announced they were launching an electric bike brand, but one look at the designs shows they’ve done their homework.

In this episode we’ll talk about how Serial 1 president Jason Huntsman’s aerospace experience working on the space shuttle, and his e-mobility efforts at Ford, led him to Harley Davidson, and now, leading their e-bike efforts at Serial 1.

serial one e-bikes from harley davidson

It’s an interesting look at how they see the market, how and why bicycles fit into their motorcycle business, and some of the unique features and designs they’ve used to create a bike lineup that should hold its own on the streets.

If you like this, and you want more great interviews with the people behind the products and brands we all ride, hit Subscribe on your favorite podcast player. And if you could, give us a quick rating and review, that really helps us grow the audience and keep getting amazing guests for you!

Thanks a ton, and until next time, keep the rubber side down!


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