RyanKrueger_CopperHarbor_Watchman-11

There’s not much better than the feeling of a new bike, other than getting that new bike out on trails for the first time. In the case of Advocate Cycles though, that feeling should be accompanied by the additional satisfaction knowing you not only got a sweet ride, but that 100% of the profits are being funneled right back into cycling advocacy. Set up as a Specific Benefit Corporation (SBC), the special corporate arrangement in Minnesota means Advocate gets to make fun products, you get a rad bike, and the profits all go to cycling related non-profits of Advocate’s choosing.

To help Advocate Cycles get off the ground without need for investors since that would conflict with the business model, the upstart has turned to crowdsourcing for the first run. To keep things interesting, the announcement of their Indiegogo campaign just happens to coincide with the launch of their second model – the Watchman fat bike. If that wasn’t enough, Advocate Cycles is also rolling out new seamless, 3/2.5, double butted titanium versions of both the Hayduke 27.5+ and the Watchman fat bike…

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Building on the momentum of the Advocate Hayduke, the Watchman fat bike looks like a fun entry into the  fat bike market with a Reynolds 725 double butted chromoly frame. Using the same Portage swappable dropout design that was introduced on the Hayduke, the Watchman uses 177mm spacing with a thru axle but will be compatible with quick releases with different plates. The adjustable dropouts will allow for single speed usage, and the frame will still clear 26 x 4.5″ fat bike tires without resorting to the widest Q-factor cranks.

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While the steel Watchman will be available in Grey (above) and teal, the fat bike along with the Hayduke will also be offered in a new titanium build. The aptly named Titan frames are still in development but will use seamless, 3/2.5 double-butted titanium and provide all of the same features.

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Both bikes are available in 4 sizes with both steel and titanium frames and complete builds available through the company’s Indiegogo campaign. With pricing starting at $650 for the steel frames and $1,650 for the titanium frames, if you’re thinking the Advocate bikes might be a good addition to the stable this would be the time to jump on it. Almost halfway to their first goal in less than 24 hours, all frames and completes are expected to ship by the end of the year.

advocatecycles.com

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Dirty Sanchez
Dirty Sanchez
6 years ago

“All profits donated”, after I get paid of course. I mean, why would anybody attempt to make a profit, reinvest that in more products and workers when you can just kickstarter/crowd fund and self proclaim your way to the promised land. This is either a lie or the makers are trust fund babies with daddies CC in the back pocket.

Tim Krueger
Editor
Tim Krueger(@timkrueger)
6 years ago

Hey Chris (Dirty Sanchez) –

Yes, it is a fact that we will have employees, and pay them, just like any business, for profit, or non-profit does. The primary difference we will have is that instead of cutting a check to owners or investors every year, we will use it to make cycling better.

Thanks to crowdfunding and the increase popularity of Benefit corporations, the standard ways of doing business are rapidly changing. We are embracing this, and using it to do what we feel is the right thing. There will be skepticism from people who are entrenched in the traditional business models, and we understand that we can’t please everyone, and that’s OK.

Thanks,
Tim Krueger

That Guy
That Guy
6 years ago

(deleted)

Great idea! Get some!

Sevo
Sevo
6 years ago

Dirtyz Sanchez-please show us what you do for free. Kind of a rude comment. Takes great people to do great things, and well people with good in their heart deserve to eat and live in a home too.

Advocate is doing something really cool and really special here. Really, they have the type of designs they can all live quite well off of. BUT they believe in the sport and want to take advantage of a sweet corporate status that allows them some slack to give back. Which is awesome Minnesota, making this MN-Expat proud.

Advocacy work and doing something for the greater work is truly thankless work….your comment just proves it. Kudos Tim to your drive and commitment to doing great things for mountain bike community Kinda just things up a notch on giving back.

Craig
Craig
6 years ago

It’s great to see any company support cycling advocacy. Regardless of how much money is donated, or how often, any small amount helps. I used to be in a business where we donated $500 each year to our local trail builders. I know that’s not much but it paid for them to buy more/new tools each year. Hat’s off to you Advocate Cycles for making a commitment to help out the sport. Whether you have a lot left over to donate, or just a small amount, I’m sure it will be appreciated and ultimately it’s for the benefit of those that ride bikes.

EA
EA
6 years ago

HAYDUKE LIVES!

King County
King County
6 years ago

Advocacy aside, the bikes look cool. Although, I do not prefer a steel bike for riding in snow, and along street where road salt will get on the bike, the Ti model is appealing.

Trail Dog
Trail Dog
6 years ago

Wow excellent design work. Really wish I had an extra 1600 right now. Will remember this for the future.

chasejj
chasejj
6 years ago

Dirty Sanchez is absolutely correct. Since when is profit and success a negative? What sick world created that meme?
This is a business model that is neither benevolent nor sustainable. If you were truly hellbent on promoting the sport and advocacy you would create an honest business model that recycled profits to new products, promotion and growth. Each year some percentage that makes business sense could be donated.
Enjoy your 1-2 years of feeding off of a false premise.

Tim
Tim
6 years ago

Hey chasejj –

What do you think about doing both? Recycling profits to new products, promotion and growth, AND putting it all back into advocacy efforts as well. These two things are not mutually exclusive. I’d like to show you the detailed business model sometime, I feel you are judging from the superficial surface.

Tim

chasejj
chasejj
6 years ago

Tim- The harsh realities of economics in the world of realville make this a fail or deception. Pick one.

Bill
Bill
6 years ago

I don’t know. I think the SBC concept is a legal loophole, and many were against it’s creation for the same reasons some people are complaining about here. All this really is is a merit badge from the state and a promise, one not particularly enforceable.

A better model is make a ton of money, reinvest, make more money, all the while giving to what you want to. You don’t need to “specifically benefit”, as consumers still tend to speak with their dollars, often influenced by how you speak with yours.

It’s like they say about people joining the peace corps. Instead of making a few thousand a year, you can get an engineering degree, and fund 3 people with an annual donation instead (and still have enough left over to make more than those 3 people)

Rickstar
Rickstar
6 years ago

Why all the hate? Seriously, this guy is trying to do a positive thing and you give him a hard time?

How does that make you feel?

Toddy
Toddy
6 years ago

I don’t usually post on these things, however I do not understand all the negativity. At any rate, I’m rather stoked. I just spoke with my shop owner and mechanic here in Bluefield, WV and told him to order the Watchman Titan for my new build. I can’t wait!