PRESS RELEASE: The historical bicycle manufacturer company will open its first brand concept store in Stockholm – Sweden: “Bianchi Café & Cyclesâ€, on Saturday October 30th. Guests and customers will have the opportunity to enjoy the best from Italy – high quality bikes, tasty antipasti and refreshing espresso.
In its 125th anniversary year, the Bianchi brand, part of Salvatore Grimaldi’s successful cycling kingdom, will expand its activities by opening the new concept store around a showroom in combination with a Café Bar, in the center of Stockholm. The idea is that the new store will be a glamorous meeting point for cycling enthusiasts and fans, as well as guests of the Café Bar.
Sweden’s Nicklas Sigurdsson, a former Business Development manager at Grimaldi Industri AB, will be managing director of the “Bianchi’s Café&Cyclesâ€. “This is an exciting investment as Sweden is the first country to have a Bianchi concept store. We have seen a growing interest for cycling among people in Stockholm and our ambition is to identify interesting markets and expand new concept stores around Europeâ€, Sigurdsson says.
