Kids these days. They’re all over the place, but they’re always on their phones. Or struggling to keep up in our factory farm classrooms whose tighter and tighter budgets continually restrict exercise, recess and other outdoor, active opportunities that would keep their brains fresh.
Enter Specialized, where founder Mike Sinyard is building his legacy with The Specialized Foundation and its efforts to introduce mountain bike programs to schools to get kids right again. Or, at least, clear their heads so they can go into the classroom fresh, focused and ready to learn. They’re not just funding the bikes, but also the research, and it’s promising. But does it require bikes? Would any exercise do? Does it have to be about Specialized? Tune in and find out as Sinyard explains what they’ve learned and where it’s headed!
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Want to hear how Mike Sinyard launched Specialized and grew it into one of the world’s largest bicycle brands? Check out this interview on The Build Cycle!