Ever wonder how Tifosi Optics got started? And how they’ve grown against the juggernauts like Oakley, Smith and more? And outlasted efforts from Giro and Specialized to enter the cycling sunglasses game?

It’s all here in this episode, where Tyler interviews co-founder Joe Earley about how he and his wife launched and have grown Tifosi into one of the largest sunglasses brands in specialty retail.

This episode originally aired as part of Tyler’s entrepreneurship/startup podcast series, The Build Cycle. Check it that out on your favorite podcast player if you’d like to hear more startup stories from outdoor, cycling and adventurous lifestyle brands.

Find the Bikerumor Podcast on Apple PodcastsStitcher, Podbean, and through RSS, or wherever you listen to podcasts! Can’t find it? Let us know which players you use so we can get them up to speed! And let us know who you want us to interview. Click that PODCAST link in the menu and send in your suggestions!

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