0 Ducati 330sx

Ducati is making bikes again. Yes, again. In fact, they were the Bosh e-bike motors of the 1940’s in that they made gas powered motors to fit conventional bicycles, and soon came out with their own “moped” of sorts, before making full blown motorcycles. (I wonder if those got shunned back in those days?). To engineer and distribute the bikes, Ducati is leaving it up to the professionals and fellow Italians of Bianchi who have one of the longest histories in the bike biz.

Zoom past the break to see what we could be seeing in the form of the motorcycle brand’s version of a bicycle…..

Ducati 330sx

We’ve seen many partnerships over the years with car and motorcycle brands sticking their toe into the bike industry hot tub to see how things would swing, and while some, like the special edition Ferrari Colnagos and Mercedes who partnered with Rotwild, were more of a temporary effort, others like KTM have come out on top with a complete line of mountain as well as road & cross bikes to compete with the big kids on the block. Ducati, a name synonymous with Italian motor sports like that of Ferrari and Lamborghini, is tossing their hat helmet in the ring with just a couple of categories of bikes.

Though not the high level of bike any Desmo head would expect to see as there is no pricey carbon or Italian flare leaking from the slave cylinder, it has a logo and a name that will likely attract early enthusiasts or beginners. The “flag ship” 330SX’s build is about as basic as a trail-able bike could be with some Deore components and the entry level Suntour fork. From there it goes down to what would be your most entry level bike you might expect to be somewhere between $350 and $400.

Ducati 124sx Ducati 120sx 20 in Ducati hypermotard 16 Ducati hypermotard 12

On the youth side of things they have (top left to right), the Sx124 24″ bike &  SX120 20″bike. Below that are the Hypermotard 16 and 12″ rides for your groms. No word on when or where they will be selling them, but the announcement said they will be sold to retailers through Italian distributor Alpen, who Bianchi acquired a few years ago.

DucatiBicycles.it

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Nathan
Nathan
6 years ago

That will go great beside my “Jeep” mountain bike.

Marc
Marc
6 years ago

Bianchi is a part of Cycleurope, supermarket-bikes leader, they have the necessary expertise to resale low priced lame asian bikes derived on a great brand.

Gillis
Gillis
6 years ago

Ferrari gets Colnago, and Ducati gets this? These look like crap, definitely not inline with the Ducati brand.

Colin
Colin
6 years ago

So the service intervals will be shorter, the parts harder to find and silly expensive, and the calendar will be full of bikini clad women who have never ridden a bicycle? Sign me up.

At least Ferrari went with Colonago for their branded bikes…

Colin
Colin
6 years ago

You know what, I actually want to see what an all Portland bike mechanic version of the Ducati bicycle calendar would look like. Lots of beards, neck tattoos and gauged ears.

For those who don’t know or remember what I’m talking about http://www.dailymail.co.uk/femail/article-2477044/Giving-drag-racing-new-meaning-Male-staff-motorcycle-dealership-attempt-seductive-poses-hilarious-photo-spread.html

dan
dan
6 years ago

I guess VW is really starting to hurt for money, seeing the VW owns Ducati. they cuold have atleast been highend Bianchi’s, kinda like an elite side brand.

satisFACTORYrider
satisFACTORYrider
6 years ago

you guys take this too seriously

Allan
Allan
6 years ago

This just screams dept store quality. If you are gonna go the cheap route, just go all in cheap and save a few bucks on the sticker.

Allan
Allan
6 years ago

, whoa there! This is highly NSFW (at least at my work!)

Luiggi
Luiggi
6 years ago

Bianchi has its followers when it comes to road cycling, but they NEVER got MTB right. And here is the living proof of it. It’s like an Italian Mongoose or Huffy.

Pat
Pat
6 years ago
Tak
Tak
6 years ago

Sacrilegious, a good way to water down a brand.

JasonK
JasonK
6 years ago

What’s this motor company called Bosh? I imagine they’ll be sued out of existence once Bosch, a more established German motor manufacturer, hears about them.

And yeah, this is sad for several brands. Yuck.

Axel
Axel
6 years ago

Wow, Ducati have gone all out to turn their name into mud.

Antipodean_eleven
6 years ago

No. No. No. No. NO. NO! NOOOOO!

F me, what an epic fail. Ducati has a never ending list of branding exercise disasters.

JC
JC
6 years ago

This is the end…… La la la la la…….. Doors represent

Chris E
Chris E
6 years ago

For the onethousend and first time. KTM motorbikes have nothing in common with KTM bicycles, despite the name. In fact they only share the same name after the original KTM brand became insolvent. KTM Fahrrad GmbH is the bicycle company and KTM AG is the motorcycle company!

And after all the Ducati bicycles look like they just sold their name as a franchise to Bianchi. No single engeneering input from Ducati, just like the automotiv bikes. Put a sticker on it, someone will buy it for a higher price tag. Sad!

Bazingi
Bazingi
6 years ago

Are those solid rubber tires? Where are the air valves?

anonymous
anonymous
6 years ago

GMC Denali

Stevo
Stevo
6 years ago

My Multistrada is for sale!. They have been selling out quite aggressively since Audi got involved. You ought to see the monthly Ducati magazine with male models wearing welding helmets in the desert standing next to the new Scrambler. Italian Harleys.

Boris
Boris
6 years ago

They’ve been selling those in the asian market for years.
Must be doing well enough to decide expanding the market.

jeffle
jeffle
6 years ago

This must be revenge for Cannondale attempting to make motorcycles a few years ago.