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Bravur La Corsa Rosa IV… Do You Want a $2500 Grand Tour-Inspired Swedish Watch?

Bravur La Corsa Rosa IV luxury handmade mechanical chronograph watch celebrates Giro d'Italia, up close
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The first of cycling’s Grand Tours this year kicked off in northern Italy this past weekend, and Bravur has a new La Corsa Rosa IV watch to celebrate. Once again the Swedish watchmaker gives followers of the Giro d’Italia a new way to show off their cycling fandom.

It’s undeniably a luxury to buy an expensive hand-crafted mechanical watch. But cyclists are already known for spending a lot more than this on high-tech bike kit they don’t necessarily need. There are plenty of wheelsets alone that we’ve covered that cost more than one of these watches. Not to mention a slew of bikes 4-6x as much. So maybe, it’s not such an extravagance?

What do you think? Let us know in the comments…

Bravur La Corsa Rosa IV luxury watch celebrates Giro d’Italia

Bravur La Corsa Rosa IV luxury handmade mechanical chronograph watch celebrates Giro d'Italia, pair
(Photos/Bravur)

This new Bravur La Corsa Rosa IV watch actually sells for either $2550 / 2550€ with a polished stainless steel case or $2590 / 2590€ in a black PVD (Physical Vapor Deposition) finish. It’s the 4th in their Giro d’Italia series – hence the name – with an updated design over the sold-out original that adds pink jersey inspired details to the otherwise classic styling.

Bravur La Corsa Rosa IV luxury handmade mechanical chronograph watch celebrates Giro d'Italia, face

“Inspired by the rich racing heritage of the annual Italian stage race, the watch features three shades of pink – the “Tricolore” – on its sub-dials, in admiration of the race leader’s jersey.

Intricate details such as the upside-down ‘13’ on the minute track reference cyclists’ superstition of rotating that particular race number on their jerseys, whilst the dial features an ‘asphalt’ texture, symbolizing the tarmac roads of the Giro. At the 12 o’clock position, a pink and white index pays tribute to the recognizable road signs of the race, reflecting the watch’s deep connection to the sport.”

Bravur Grand Tour collection of luxury handmade mechanical watches celebrates Giro d'Italia, Tour de France, and Vuelta a España

In their Grand Tour collection, there are also 3 Tour de France models if you prefer yellow jersey accents or 3 Vuelta a España models if red is your style.

Tech Details

Bravur La Corsa Rosa IV luxury handmade mechanical chronograph watch celebrates Giro d'Italia, sapphire back exposes the watch movement

All of the Grand Tour Chronographs are hand-made to order in Bravur’s Båstad, Sweden workshop. And all feature a Swiss-made automatic movement inside – 62 hour power reserve, with 27 jewels. They feature sapphire crystals front & rear for durability, with the back revealing the movement inside.

Bravur La Corsa Rosa IV luxury handmade mechanical chronograph watch celebrates Giro d'Italia, nighttime glow-in-the-dark mode

They get a start/stop chronograph that’s “ideal for timing intervals”, 10 ATM water resistance, and glowing Lume hands and indices for nighttime visibility.

Bravur La Corsa Rosa IV luxury handmade mechanical chronograph watch celebrates Giro d'Italia, finish options

Pricing and features are pretty much the same for all models, with options for metal mesh, rubber, or leather watch bands. And all include free global shipping, although buyers outside of the EU will have to deal with customs/taxes.

So what do you think?

Bravur La Corsa Rosa IV luxury handmade mechanical chronograph watch celebrates Giro d'Italia, pretty in pink

We live in a world where there are $10,000 – $15,000 road and mountain bikes sold from even the normal bike companies. Not even counting premium ebikes or custom bike builds. Where a GPS setup can cost you $700. And the top smartwatches sell for over $1000.

So is a $2500 watch for cycling fans still opulent?

Let us know in the comments!

BravurWatches.com

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Matt
Matt
15 days ago

Nice watch but I’d never buy it for myself even though I do love automatics. The Seiko 5 I’m wearing is perfectly adequate and about 1/10th the price (though it lacks the chronograph, which I probably wouldn’t use anyway).

syborg
syborg
15 days ago

Don’t need, don’t want

Rim Brake enjoyer
Rim Brake enjoyer
12 days ago
Reply to  syborg

Don’t want, need

Bumscag
Bumscag
15 days ago

Seems like a weirdly high price point for a watch that’s just an Omega Speedmaster knockoff with nothing unique or especially interesting about it besides a vague connection to the grand tours with some ugly colorways (which are worse than the already ugly limited edition ones Omega already sells, lol). The hubris in the watchmaking industry is one of the few things that outshines that hubris in the bike industry.

Jamie
Jamie
15 days ago

I think the commenters need to realize you also ride bikes (Assumed), same deal. A $300 Raleigh will still do the same thing as a $20,000 Colnago. $2500 for watch is pricey but you don’t want to go down the rabbit hole, you’d likely have an aneurism.

Matthew
Matthew
14 days ago

If it were actually a “hand crafted” watch, $2500 would be reasonable. But last I looked, they were using off-the-shelf Sellita movements which can be had for a fraction of the price. I’m not sure what the value add is here.

John
John
11 days ago

This isn’t even an expensive watch.

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