Ever thought about putting on a bike race? Or a consumer expo? Or any other type of event? Mike McCormack, founder of the Breck Epic, the Vail Outlier and his own PR firm has a few words for you. Actually, more than a few…he’s a talker, and our conversation meanders to and fro, but it’s filled with hard won lessons and deep thoughts about what it takes to make a successful event. This is a killer episode!
Want more? Check out the show notes, photos and other good stuff from this episode at The Build Cycle!