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Chapter2 wants you to invest in the brand, or buy a limited edition Tere road bike

2019 Limited Edition White & Pink Chapter2 Tere road bike
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In less than two years Michael Pryde has turned his industry & development experience into a quickly growing new bike brand in Chapter2. Starting with their Tere all-rounder road bike, then the more aero Rere & lightweight Huru, Chapter2 is laying up unique & limited edition carbon road bikes direct to consumers. Now as they look to scale up once more, Chapter2 is again crowdsourcing investment in their brand with the Snowball Effect.

Invest in Chapter2 with the Snowball Effect

2019 Limited Edition White & Pink Chapter2 Tere road bike
c. Chapter2

So what does investing in Chapter2 actually mean? Well, the long and short of it is that Michael Pryde wants cyclists to not only buy his new bikes, but to invest in the company. The general thinking is that cyclists can appreciate their unique business model & competitive advantages, so why not get a chance to invest.

2019 Limited Edition White & Pink Chapter2 Tere road bike

Chapter2 says they have sold more than 1,340+ frames in 33 countries so far, and are looking to expand a lot on that. One of the most interesting aspects about the call for investment is that it gives a detailed look behind the scenes at the bike industry. If you ever wanted to know more about the distribution channels, markups & profit margins in bike building, Chapter2 will offer a lot of insight via their Snowball Effect campaign.

Give it a look, and if it sounds interesting, reach out to them for more info.

2019 Limited Edition White & Pink Chapter2 Tere road bike

2019 Limited Edition White & Pink Chapter2 Tere road bike

If you are looking for just one bike, instead of investing in the entire company, maybe the new 2019 limited edition White & Pink Tere is what you need. Chapter2 says everyone loves a little bit of pink accents in cycling, so the do-it-all Tere gets its new look for the new year.

2019 Limited Edition White & Pink Chapter2 Tere road bike 2019 Limited Edition White & Pink Chapter2 Tere road bike 2019 Limited Edition White & Pink Chapter2 Tere road bike

We’ve got the full details of the bike here with rim brakes, and then here with discs. It looks like a pretty solid all-rounder that can fit up to 28mm tires for a wide range of road surfaces.

2019 Limited Edition White & Pink Chapter2 Tere road bike

This edition of the Tere is available now for pre-order for 2460€ for rim brakes or 2600€ for the disc brake frameset, with delivery slated for the end of May 2019.

2019 Limited Edition White & Pink Chapter2 Tere road bike

The Tere comes in five stock sizes, and is sold exclusively as a frameset with frame, fork, headset, seatpost & stem.

Chapter2bikes.com

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Tom
Tom
3 years ago

I’m sure they are nice bikes. But the sales projections strike me as optimistic – to hit those numbers they are going to have to take sales from the big guys, because bicycle sales are not growing, in aggregate.

Gillis
Gillis
3 years ago
Reply to  Tom

VERY optimistic. Overall the market is flat, only the high-end has seen marginal growth, but that could change quickly. Especially with China’s growth slowing down, and the US…? And they are just one of many occupying that space.

Velo Kitty
Velo Kitty
3 years ago

The aero Tere is a really nice looking bike… but the front center distance is waaay too short for it to be of interest to me. Also I have zero interest in a bike with a BB86 bottom bracket. Give me BB386EVO or BSA.

Heffe
Heffe
3 years ago

I thought they were about to unleash a gravel bike a couple of months ago. What happened?

preachingpedals
preachingpedals
3 years ago

They still make rim brakes?

Alex Vaivars
Alex Vaivars
3 years ago

I’m all for transparency, but I’ve rarely seen revealing your margins strengthen your negotiating position with a customer. The numbers on net sales vs units sold are also curious, since it works our to around 1500 EUR per bike and they list price framesets at around 2500 EUR, so there may already be discounting going on?

Jonas
Jonas
3 years ago
Reply to  Alex Vaivars

I guess their dealers want some margin too.

Alex Vaivars
Alex Vaivars
3 years ago
Reply to  Jonas

Right, forgot they had dealers and weren’t just consumer direct.

Jon
Jon
3 years ago

This doesn’t look legal in the USA.

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