In less than two years Michael Pryde has turned his industry & development experience into a quickly growing new bike brand in Chapter2. Starting with their Tere all-rounder road bike, then the more aero Rere & lightweight Huru, Chapter2 is laying up unique & limited edition carbon road bikes direct to consumers. Now as they look to scale up once more, Chapter2 is again crowdsourcing investment in their brand with the Snowball Effect.
Invest in Chapter2 with the Snowball Effect
So what does investing in Chapter2 actually mean? Well, the long and short of it is that Michael Pryde wants cyclists to not only buy his new bikes, but to invest in the company. The general thinking is that cyclists can appreciate their unique business model & competitive advantages, so why not get a chance to invest.
Chapter2 says they have sold more than 1,340+ frames in 33 countries so far, and are looking to expand a lot on that. One of the most interesting aspects about the call for investment is that it gives a detailed look behind the scenes at the bike industry. If you ever wanted to know more about the distribution channels, markups & profit margins in bike building, Chapter2 will offer a lot of insight via their Snowball Effect campaign.
Give it a look, and if it sounds interesting, reach out to them for more info.
2019 Limited Edition White & Pink Chapter2 Tere road bike
If you are looking for just one bike, instead of investing in the entire company, maybe the new 2019 limited edition White & Pink Tere is what you need. Chapter2 says everyone loves a little bit of pink accents in cycling, so the do-it-all Tere gets its new look for the new year.
This edition of the Tere is available now for pre-order for 2460€ for rim brakes or 2600€ for the disc brake frameset, with delivery slated for the end of May 2019.
The Tere comes in five stock sizes, and is sold exclusively as a frameset with frame, fork, headset, seatpost & stem.