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Charge Bikes goes wild, converting full range of 29er mountain bikes to 27.5+

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Charge Bikes is updating their entire off road lineup for 2016, switching from 29er wheels to 27.5+ for all non-fat versions of the Cooker hardtail. It’s shown above being ripped by brand ambassador Rob Jarman…get past the short intro, it’s a highly entertaining video. Pics with Q&A below…

charge-cooker-275plus-hardtail-mountain-bike-2016-03

BIKERUMOR: What did you have to change on the frames?

NICK: It’s a ground-up redesign for this tyre size. We are using it on all of our Cooker range for 2016 – replacing the 29 wheel sized models. We have been riding various dedicated 27 Plus prototype configurations for the past 8 months. Put simply we have a shorter rear end than this year’s 29er, obviously more clearance, and a slightly longer front end.

BIKERUMOR: What’s max tire size?

NICK: Depending on tyre brand 3.2 is about the limit, but we tested a lot of tyres and we are convinced that to keep the nimble feel, whilst still having the increased grip and rock / root absorbtion that the 2.8 Inch tyres that we are speccing on the entire range from Cooker Zero at $1000 USD right up to the $3K + Titanium model. We also have a standard sized BB width and rear end axle width so it means that replacement parts are not tricky to get hold of and the price points of the bikes are sensible.

BIKERUMOR: When will the website be updated with the 27.5+ models?

NICK: June 20th

BIKERUMOR: Will you still have the Cooker Max 26″ fat bikes?

NICK: Yes. We still have two (updated) models of Fat Bike for 2016.

charge-cooker-275plus-hardtail-mountain-bike-2016-02

Photos are of the same bike ridden in the video, which is likely preproduction since the actual bikes don’t start shipping until September 2015. Of course all this begs the question: Should werewolves wear helmets?

ChargeBikes.com

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liljoe
liljoe
8 years ago

You’d think someone would take the time to make the seat look straight in the last pic…

Ryan
Ryan
8 years ago

Funny, love it when companies have fun.

Colin M
8 years ago

liljoe: When a werewolf has giant balls they often swing to one side. Offset saddle solves that. Smart werewolf is smart.

rexated
rexated
8 years ago

“Of course all this begs the question: Should werewolves wear helmets?”.

Doesn’t everyone know that werewolves have MIPS hair? Which is more that you can say for Rob Jarman in his unchanged state 😉

Great video, Charge always tend to have good marketing IMO.

craigsj
craigsj
8 years ago

The industry seems to have a burning desire to return to a single wheel size and do a disservice to the customer in the process.

27.5+ is not a replacement or a “drop-in upgrade” to 29er wheels and tires and the WTB “2.8” is not a plus sized tire at all. That lie needs to die. The WTB is a 2.5″ tire measured up because of a wide rim. It’s nothing more than a 27.5 conventional tire with dishonest marketing that is enabling shady business moves like this one.

If “+” sized tires are truly of value, 29+ has advantages over 27.5+ in the same way that 29ers have advantages over smaller wheels.

This move should be viewed as canceling 29er bikes in favor of 27.5+ bikes, a move hostile to the customer.

Robert W
Robert W
8 years ago

Awesome marketing vid.

NaturBoy
NaturBoy
8 years ago

@craigsj : right the WTB Trailblazer 2.8 looks pretty skinny – but the Bridger 3.0 is the real deal

delquattro
delquattro
8 years ago

Agreed, Craigsj.
It seems the industry is kicking itself for not fully exploiting 27.5 before allowing 29ers to emerge.
Now, they’re trying to play, “catch-back,” and when the 27.5 market is finally, fully exploited, they and their media megaphones will suddenly find 29er religion…again.
As for me, I’m only interested 29+. Anything less is for smaller riders, or folks whose riding was never fully expressed because of the 1/4″ lacking in their 26er.

Gunnstein
Gunnstein
8 years ago

@delquattro Now I’m waiting for someone with a 36er to show up and laugh at your puny little 29+. There’s always a bigger fish.

Antoine
Antoine
8 years ago

No reason for hate there. Theres plenty 29 offering for those who want 29 and i think this bike remains quite smart. A plus sized tire but “not too much plussed” look to be a fine compromise for a number of rider.
I ride 29 for XC but don’t want a 29+. Regular 29 is fine for pure speed 29+ would mean more drag and way to more weight for serious speed hence 27+ feels ok.

What looks a bit wrong on this bike is that it does not look to make a choice between xc racing and trail bike. For a XC racer i’m 100% sure skinnier (but not too skinny, 2.1/2.2) is better. It looks a bit heavy overall for racing too.
But for a trail bike the geometry looks very conservative and it lacks a dropper post.

delquattro
delquattro
8 years ago

@Gunnstein If a 6’5″+ rider shows up with a 36er, I hope he lets me ride it…I bet it would be fun.

Craig
Craig
8 years ago

Hilarious video. That’s awesome!

You’ve got me sold Charge, on the video alone…

Durianrider
Durianrider
8 years ago

legendary video!

Should be on youtube though cos vimeo is watched by a very minor demographic.

Bazz
Bazz
8 years ago

The one good thing about 27+ is once you realize its still not as good as 29er, you can fit 29er wheels in you 27+ frame and the industry hasn’t completely shafted you.

Collins
Collins
8 years ago

More options are just fine; nothing is hurting the consumer here.

And as is said above, the appeal of frames like this is that they can/should accept 27+ and typical 29 wheels/rubber. I simply think of 27+ as a wide 29r setup that’s more tossable than 29+. Similar to the new Stache: ride it fast as a 29, ride it fun as a 27+. (But I probably won’t do 29+.)

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