Felt Bicycles 2012 Product Launch; Road & MTB

The Felt launch holds a special place in my heart, since it was my first ever assignment for Bike Rumor. Last year, they dropped several new products and lines, and turned my life into a non-stop writing frenzy to relay everything new to you all.

This year, I didn’t know what to expect from them; since we last met they’d seen the departure of the Garmin ProTour team, who merged with Cervelo TestTeam, leaving their road bike development in question in my mind. But clearly not in theirs. The thing I seemed to had forgotten was the passion with which each and every employee of Felt speaks with. It was apparent from the get go that it is business as usual at Felt, and we were given two presentations; Road/Tri/CX in the morning and MTB/Lifestyle in the afternoon. Read about the new goods after the jump…

Unfortunately, I’ve since had some technological issues, and all my photos from that day were lost. I can assure you they were all from the right angles, and everything was perfectly in focus. That one thing you wanted to see more close up? Yeah, there was a photo of that… So today, we’re stuck with the stock photos they provided for us.

The road lines have remained very similar to last year, with the F-Series handling the no compromise racing, the AR-Series providing a race-worthy aero alternative, the Z-Series offering “not a comfort road bike, but a road bike that happens to be comfortable” and the ZW-Series putting a high quality female-specific design under the Peanut Butter & Co team. The most notable changes come on the price tags. For 2012, the Di2 versions in each line (AR1, F1, Z2) will be priced under $10,000.

AR1 (MSRP $9,999)

 

F1 Di2 (MSRP $9,999)

 

Z2 (MSRP $7,699)

 

Other notables within the road lines are the presence of the new Ultegra Di2 gruppo, offering electronic shifting for under $5,000, and the addition of an incredibly attractive new model, the F4130. This Columbus tubed, BB30 steel bike borrows the F-series geometry and offers up a full Campagnolo 11 speed bike for $2,999.

The DA, which was introduced last year, returns for 2012 as a complete line of bikes, with the flagship offering Di2 and Zipp Firecrest 808 wheels, plus one of the first UCI decals, for a mere $12,999, making it the only bike over the $10,000 mark for 2012. The DA line extends all the way down to the DA4 for $3,999.

DA4

 

Perhaps the most exciting news of the day was found in the cyclocross line, with the addition of several full carbon bikes. The F2X is the Di2 model, with the tricked out TRP CX8.4 linear pull brakes (which have the barrel adjuster in the noodle!) and tubeless ready Fulcrum wheels for a race-ready package at $6,499. With the recent UCI rule changes, there will be a disc-brake version in the F65X, which utilizes a custom, thinner rotor for weight savings. Rounding out the line is the F1X, a frameset complimented by an Enve 1.5 fork for $1,999.

F2x

F65X (MSRP $1,749)

 

Moving over to the Mountain Bike side, the Edict line remains similar to that which was introduced last year, with the $9,999 LTD and $5,499 Pro, both featuring 2×10 drivetrains. The Virtue line will see the addition of an LTD model, offering a full XTR bike coming at the 24 lbs. mark.

The Nine Team gets an upgrade in construction, adding about 30g to the frame but a significant amount of durability. With a full SRAM XO 2×10 drivetrain and RockShox SID, the Team will cost slightly more this year at $5,999. Also impressive in the Nine lineup is the Race, a 24 lbs. alloy race machine. The final two models in the Nine line have an interesting story, as they are manufactured in Cambodia, as opposed to the usual Taiwan or China. The Trail offers a disc braked entry in the 29er market at $699.

Edict LTD

Nine Team

Nine Race (MSRP $2,299)

Stay tuned this week for another post featuring a look into the new Lifestyle lines!

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17 Comments
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Jason
Jason
11 years ago

Do you think that the f65x can fit a 160mm rotor in the back? Thanks.

Evan
11 years ago

Their graphic designer deserves a raise!

Ronald
Ronald
11 years ago

I would think a “Product Launch” would actually show some of the other bikes Felt sells besides just the higher-end.

What about the bikes that a majority of people buy? Show us the $700 29er and sub $7700 road bikes.

I’m not blaming Bikerumor.com, they are only showing what’s given to them.

COMM’ON Felt!

mkrs
mkrs
11 years ago

@Jason I don’t see any reason why it wouldn’t. If it fits regular PM brakes so there should be no problem at all.

AnonymousChris
AnonymousChris
11 years ago

@ Jason: I don’t recall the spacing being too tight to accommodate that, but for a definitive answer, you’d best go to Felt directly. HOWEVER, I can speak from experience having commuted for a couple years on a disc brake Lemond Poprad, that a 160mm brake is power overkill for the rear. There isn’t enough modulation available with a road lever and mechanical brake to avoid skidding the rear, especially in wet conditions. I can only imagine that would be intensified on a ‘cross course. I moved to a 140mm on the rear and never had that issue again.

@ Ronald: That’s not entirely on Felt, as they showed us those bikes that day. The stock images they provide aren’t complete because they are only intended to supplement the photos taken by us at the event, which are the photos that I lost in a disk drive crash.

Brandon
Brandon
11 years ago

@ Ronald:

Did you miss this:

“Unfortunately, I’ve since had some technological issues, and all my photos from that day were lost. I can assure you they were all from the right angles, and everything was perfectly in focus. That one thing you wanted to see more close up? Yeah, there was a photo of that… So today, we’re stuck with the stock photos they provided for us.”

Seems safe to assume there were a lot of other models there and maybe Felt isn’t to blame? Maybe there was more given to bikerumor.com to photograph but just didn’t make it to this blog entry?

Jason
Jason
11 years ago

Thanks for the feedbak everyone. I just got a response back from Felt. They said all is good for a 160mm rotor. I think it propably will be too much brake for the rear but I have a powertap disc wheel that I will want to use with this bike. The rotor on the powertap is proprietary for them and its 160 only. The f65x is looking perfect for my use.

nick
nick
11 years ago

quick question to Felt:
why would you run the TRP CX8.4 brakes, which are designed for the cable pull of the SRAM levers on a Di2 bike???

why not the standard CX9 which i believed to be for the shimano cable pull.

reuben
reuben
11 years ago

Di2 levers I think have more cable pull than old shimano/SRAM + shorter 84mm arms on the CX8.4s vs. the CX9 = more pad clearance from the rims, which should be good for cyclocross.

Brett
Brett
11 years ago

Is there a single speed version?

Jason Brummels
11 years ago

@Ronald – The entry level mountain bikes, including 29ers, are on dealer’s showroom floors right now. We received our first 2012 Nine Trails, Nine Sports, and Q Series bikes about 3 weeks ago.

Troy
Troy
11 years ago

The bikes look great! Any idea when these cyclocross bikes will be at the retail stores? I want to go test ride them.

Troy
Troy
11 years ago

One more question…..do you know if the F55x, F65x and F4x have internally routed cables? Many thanks.

Tuck
Tuck
11 years ago

Whatever happened to the long travel stuff? Is the 5.9″ Compulsion it? Anything else in the works? Did that old Garmin team really set Felt off as a “mostly road” company? Is anyone actually reading this?
C’mon guys, get crazy. 29″ Redemption or something. Lead!

gfizzy
gfizzy
11 years ago

Bummer I was hoping that FELT would release a 29er FS EDICT or Virtue this year. Maybe that is a surprise waiting to come out later in the year.

MTB-Magazin.de
11 years ago

Felt really does have the best looking decalls/colour schemes of all the bike manufacturers!

SuperDave
11 years ago

Nick, Reuben is right, we used the CX8.4 brake with Di2 because it delivered the best performance in the wide range of conditions seen in ‘cross races. TRP confirmed many of their Shimano pros also prefer the 8.4. I think the bigger caveat is that the 9.0 really doesn’t work well at all with SRAM. You get a mushy brake with the pad too close to the rim in the mud. We have the good forture of having a couple elite level ‘cross riders that put miles on the bikes before they hit production to check out details like this. You’ve probably seen the carbon ‘cross bikes with disc brakes we showed at Sea Otter. Those will undergo the same type of testing and not be released until they are perfect. We’ll be sure that 160mm rear rotors will function for those powertap guys. Gfizzy, keep your eyes open…

-SD