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Front Pack is a New Social Network for Endurance Athletes

screenshots of front pack social media app for athletes.
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If you’re tired of digging for connections, support, and tips in the vast desert of typical social media, there’s a new app that’s built just for athletes.

Front Pack started as a weekly newsletter about racing and athletes, but has now evolved into an app-based community. Founder Scott Baldwin says he wanted a place where athletes of all levels, from total beginners to experienced pros, could support, inspire, and motivate one another.

If that sounds like just another thing to check and try to build a following and no way who has time for that, that’s fair. But, there’s also livestreams and events to coach you, let you meet professional athletes, and provide other educational sessions.

They’re also working on deals from brands and retailers, IRL race and event meetups, and more. Available on iOS and Android, and Bikerumor readers can join free with this link.

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gibbon
gibbon
24 days ago

I’ve got a great idea for an ‘app’…..Facebook for athletes.
-You mean Strava?
No….it doesn’t have maps and useful stuff. And it is for ‘endurance’ athletes.
-Oh ok…..it sounds ‘interesting’
Yeah….I’m going to be rich this time next year

Bob
Bob
24 days ago
Reply to  gibbon

You’ve missed how everyone who rides an Ultra event aka a £450 timed bike touring holiday becomes an Ultradistance Athlete on social media. They’re everywhere, they need somewhere to gather. Growing market, will be sponsored by Apidura and Tailfin in no time.

Marcel
Marcel
23 days ago
Reply to  Bob

Haha, your comment is so true. I did a few ones as well, but got fed up with the attitudes of many participants. Many are like triathletes, even getting tattoos of ultra events… smh.

Collin S
Collin S
24 days ago

If there was no Strava and they launched strava today by listing it as a social networking site, I’m guessing it would fail. You couldn’t even private message people until last year (like 11 years post launch) and posts (non ride entries) weren’t even a thing until a few years ago. If you look at facebook, less and less people actually post stuff about their lives. I’ve been on facebook for 20 years essentially just a month or two after it was opened up to my college. In that 20 years, I will think about someone who I haven’t heard from in a while and check their facebook to find it hasn’t had an entry in 6 years. The only people who are posting left and right about their lives are people hungry for influencer status of random followers. That’s why reddit has become so popular as it has kind of revived the feel of Forums and message boards pre-facebook. Its more anonymous and you can pop into that one community filled with experts when your dishwasher is broken then never return again once fixed vs posting blindly on facebook “any of my smart friends know how to fix my whirlpool”

Although the Social networking tools are kind of there on Strava, the majority of users just use it a log for their activities and for some competitive people, as another form of racing. For the longest time, people would “friend” me and unless they were in my area (and I actually knew them personally) I wouldn’t friend them back as I only wanted to see you in my feed if I could use your rides to find new roads/routes.

Even during social media’s Utopic hay-day’s, even if you had a better product, unless people are on there, its going to fail. Look at the original Google+. It was essentially facebook with some improvements here and there. However at the time, facebook had such a stranglehold, no one ever posted to it and it died or really just transformed into a glorified yellow pages/yelp for businesses. Now 20 years past the intro of mainstream/modern social networks, the ones that are thriving are more for lurkers. For tictok, while you can journal your life there, most just use it as a time waster watching mindless videos and never post anything themselves. I am guessing by this time next year, it will be dead.

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