GT Gold Diggers Send Bicycle Cheers and Jeers

FROM GT: GT Bicycles adds more “bling” to the Golden Race Series, kicking-off this week, by today announced the addition of three customizable cheers on the Golden Race Series Web site www.GTisGolden.com.

 Performed by The Gold Diggers, a highly trained cheerleading squad committed to the Golden Race Series winner, these cheers are designed to taunt the competition.

 “Since so few people will ever experience the “love” and adoration of the Gold Diggers, they’ve generously recorded some of their favorite cheers for you to share with your cycling buddies,” said Jenni Cathcart, Director of Marketing for GT Bicycles.

 Each cheer can be personalized with the name of your friend or competitor.  Simply visit the Gold Diggers page of the Web site and select one of the three cheers:

• Dead Last
• Parking Lot
• Sizzle

 Then enter your friend’s name into the Web site to personalize the cheer.  The cheers can then be emailed, shared through Facebook or viewed directly on the site. 

 GT Bicycles Golden Bike program kicks off at the Sea Otter Classic on April 19, 2009 in Monterey, CA.  As part of the program, the fastest amateur mountain bike racer at each of seven events across the U.S. will be crowned the Golden Bike winner.  See official rules for eligibility and details.

 The spirited, if fickle, admiration of The Gold Diggers is just one of the perks associated with being the Golden Bike winner.  In addition, each Golden Bike Winner will receive an-all-expense-paid trip for two to the next race in the Golden Race Series, a $250 SUGOI gift certificate, a starring role in the online ad campaign, and support from a dedicated professional mechanic at that race – but only if the Winner agrees to defend his title on the Golden Bike at the next race in the series.

 Should that person win again, GT sends him on to the next race in the Series. Should he lose, then he goes home and The Gold Diggers’ attention is now focused solely on the new Golden Bike Winner.

More information about the race, official rules and the full schedule of events is available on www.GTisGolden.com