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BMX brand Subrosa launches 700c UTB bikes, celebrates with beer

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Subrosa UTB bikes, wheelie

I grew up riding BMX and while it amazes me what can be done with these bikes, they do have their limits. As soon as I hopped on a mountain bike I really appreciated the proper pedalling position for riding A-to-B, let alone the ability to ride on something other than a perfectly smooth surface.

Recently Subrosa released a new series of bikes aimed at riders who want something more comfortable and capable than a BMX for cruising around town. The UTB (Urban Terrain Bicycle) line’s 700c wheels, MTB-style frames and rear brakes should help tame the urban jungle without losing all the fun of a snappy lil’ BMX.

If you’re nearby, a launch party dubbed ‘Under the Rose’ will be held this Saturday, April 8th, at Hourglass Brewing in Longwood, Florida, where the UTB bikes will debut alongside a new pale ale brewed with rose hips…

Subrosa’s UTB frames are built from a mix of chromoly and steel. Their 700c rims are double-walled, and the frames are made strong enough to hop stairs, jump curbs and handle off-road shortcuts, as their promo video demonstrates!

Subrosa UTB bikes, guy holding Rixa

BMX riders will notice familiar details like gussets at the top and down tubes, however on the larger frame Subrosa had to approach some things differently. They’ve added a chain stay brace to stiffen the back end, and kept the rear stays short and the BB on the higher side to provide poppy, agile handling. The UTB’s also have bottle cage mounts and integrated chain tensioners.

Subrosa UTB bikes, Erro, angle

There are two models in the new lineup, which have different component specs but share the same frame. The Erro (seen above) is the speed racer of the two, with 2” rise MTB style handlebars and lightweight alloy cranks. The Rixa is the closer cousin to a BMX, with its 5” rise four-piece bars and a three-piece chromoly crankset.

Subrosa UTB bikes, bottle opener seat

Both models feature hi-ten steel forks and bars, sealed BBs and headsets, and Subrosa’s own seats (with built-in bottle openers!). Unlike most BMX bikes these days, the UTB has a rear caliper brake so you can stop before someone runs you over. The UTB’s also come with flip-flop rear hubs, allowing you to run a second gear or go fixie.

Subrosa UTB bikes, cornering
*Photos courtesy of Subrosa

Subrosa’s UTB bikes will be sold in small (47cm) medium (52cm) and large (54cm) sizes. The Erro comes in red and gloss black, and the Rixa is available in gloss black or gold. MSRP is $480 USD for the Erro and $510 for the Rixa. The bikes are now available in shops and through the Subrosa webstore.

Subrosa UTB launch party poster

Saturday’s launch party will include an art show featuring Subrosa bikes painted up by Boy Kong, Horsebites, Halsi and Wolfrich. The new UTB models will also be on display, and the brewery’s new pale ale will be on-tap for tasting. Before the party gets too wild, Brick Road Courier is hosting an alley cat race, and guests can score other prizes and giveaways.

For more info on the UTB bikes check out Subrosa’s website, and for details on the party visit The Hourglass Brewery.

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Thor29
Thor29
7 years ago

I don’t get it. My Surly Troll makes a much better hooligan commuter that is great for wheelies and jumping stuff but can still stop when a car cuts you off and can carry lots of stuff (like beer, for instance). Yes, it’s a lot more expensive. But something like the Redline Monocog would be way better. This is the worst of everything – no crotch clearance for general rowdiness, skinny tires, bad brakes, not enough sizing options…

Josh
Josh
7 years ago

hate to be mean but, sorry this is junk.

ascarlarkinyar
7 years ago

Been doing this on a Schwinn Varsity since the 70’s…..meh

Roger the dodger
Roger the dodger
7 years ago

About 5 years ago I took a Dolan track frame, some robust track wheels, added BMX bars, a road fork and a front brake. Basically stuff I had lying around. The MO was to build a bike that was a ton of fun for little to no $. It looked hideous, but my son loved it and rode it to school for his freshman year.

UTB…only slightly better than a UTI.

Hugo
Hugo
7 years ago

Urinary tract infection.

Hugo
Hugo
7 years ago
Reply to  Hugo

?

BalwmereEmo
BalwmereEmo
7 years ago

Typically I’m a forever fan of Subrosa. But, wow, this one’s a total miss

Smokestack
Smokestack
7 years ago

Hey, I get it. I rode an All City Dropout for ages as a work bike and a city/commuter. The geo was spot on, it had a traditional-ish look even with the long front end and unicrown fork, and was strong and comfortable. Still one of the bikes I miss the most. This piqued me until the implied HiTen steel tubes were mentioned. I had hopes it was the same bike as used in their Slayer collab but without the paint and graphic treatment. Que sera.

mudrock
mudrock
7 years ago

Why would anyone criticize a BMX brand cause they want to make cheap bikes for the masses? Like Fairdale and SE, they know there’s a lot of old BMXers who love the ride of a bike they can bomb around on.

Dockboy
Dockboy
7 years ago
Reply to  mudrock

But this is not just a cheap bike, it’s a poor bike.

Dylan
Dylan
7 years ago

An urban bike needs a front brake, period. And good luck on off-road shortcuts without one, better hope there are no steep downhills. Bottle opener? Yawn.

Swede1
Swede1
7 years ago

Subrosa did this before (they called it FGFS) and it bombed then (about 6 years ago) so I think it’ll bomb now. This is more about finding an excuse to have a beer party with rose hips I think.

dontcoast
dontcoast
7 years ago
Reply to  Swede1

The FGFS bikes were actually decent (though poor sellers)

This OTOH is a pricepoint volume sale attempt….and if it sells to get kids on bikes they can sit and pedal with, i’d be for it…but the lack of stock front brake is silly.

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