FROM KONA: Back by popular demand, Kona’s Shoot the Ride Photo Contest hits the streets and trails of the big wide world of cycling for the third year running. The contest goes on the hunt for amateur photographers who best capture the essence and inspiration of bi-pedal travel. Note to self: this is not a Kona photo shoot. We are looking for images that best capture what it means to ride a bike, any bike, anywhere, with anyone. Go to www.konaworld.com/shoot2010.cfm for all the contest rules, regulations and submission guidelines. Winners receive juicy Kona store credits and reams of international acknowledgement and fame as we present the top photos on Konaworld.com.