New Logos Omnium carbon wheels are affordable options for road, gravel, MTB & adventure bikes

Logos is a new component brand from the folks behind Thesis Bikes, offering well-built and well-designed carbon wheels for just $999 for road, gravel, mountain, and adventure bikes.

The wheels come built with proven designs like dual-sprung star ratchets and brass spoke nipples, but add a few higher end touches like asymmetric profiles with reinforced, angled spoke holes. The goal is to keep the wheels rolling for a long time, and be easy to repair or rebuild when needed.

Available in three models, the initial collection includes 650B, 700c, and 29er wheels. Here are the details…

Epoche 700c road wheels

logos omnium epoche carbon road bike wheels are affordable

Designed for road, cyclocross, gravel or adventure riding, the Epoch uses a thick, rounded hooked bead that’s compatible with pretty much any tire you want, tubed or tubeless. The design also claims to be impact resistant, letting you run lower pressures for better traction and comfort without working about pinch flats. Specs are (UPDATED: Corrected specs for road wheels):

  • 24mm internal width
  • 32mm external width
  • 30mm deep
  • 1,365g wheelset
  • 390g rim

Atara 650B gravel wheels

logos omnium atara 650B carbon gravel bike wheels are affordable

Using a hookless bead, the Atari are meant for tubeless tires only. They’re a bit narrower, but claim to be compatible with “the full range of tires you may want to experiment with.” Specs are:

  • 28mm internal width
  • 33mm external width
  • 24.5mm deep
  • 1,325g wheelset
  • 365g rim

Eudae 29 MTB wheels

logos omnium eudae carbon mountain bike wheels are affordable

For XC, trail, and backcountry exploring, the Eudae 29er mountain bike wheels are appropriately wide for 2.0 to 2.4 tires. They’re hookless for tubeless-ready tires. Specs are:

  • 31mm internal width
  • 37mm external width
  • 24.5mm deep
  • 1,565g wheelset
  • 425g rim

logos arche bike hubs are affordable with star ratchet

All wheels are built on their Arche hubs, which use a slim shell made for straight pull spokes. Inside are the popular star ratchet rings for reliable engagement and easy tool-free servicing.

Hubs are sold separately, too, in 12×100 (92g) and 12×142 (249g) spacing for road and gravel, and 15×110 (137g) and 12×148 (254g) boost for MTB. MSRP is $109 for front, $279 rear, and $359 for a set.

All three wheelsets are being offered for $999 and include a universal replacement spoke, disc brake lock rings, and your choice of XD, XDR, HG, or Microspline freehub body. Just need rims? They sell those for $399 each.

LogosComponents.com

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Keir
Keir
1 month ago

I think the MTB rim widths are listed in the road wheel section

Randall Jacobs | Lōgōs
Reply to  Keir

Thanks for the heads up, Keir 🙂

Randall Jacobs | Lōgōs

Thank you for the mention, Tyler.

BR readers: We mis-typed the dimensional specs for our epoché 700c model in our press release as well as the amount of asymmetry for atara 650b.

The full corrected specs for each are:
– Epoche 700C – 24ID | 32W | 30D | 2.5 asymmetry | high-impact bead hooks | 1365g
– Atara 650B – 28ID | 33W | 24.5D | 3 asymmetry | hookless | 1,325g

Thank you Keir for the catch. And to everyone else reading this, we’ll be monitoring the comments here and will respond to any questions or feedback you might have.

Randall Jacobs | Lōgōs
Reply to  Tyler Benedict

Much appreciated. BTW it looks like your auto-correct may have struggled a bit with our Greek-inspired product names as well. They are “arche|os” (as in “archetypal, open standard”), “epoché and “atara” for our hub, 700c, and 650b wheel systems, respectively.

John
John
1 month ago

Any reason the Atara 650B ‘gravel’ wheels couldn’t be used for XC MTB? Still have a Santa Cruz 27.5 Highball with 12×142 rear spacing, always on the lookout for options. With 28mm internal width, seems perfect for XC. Thanks.

Randall Jacobs | Lōgōs
Reply to  John

Thanks for asking, John.

While positioned as a technical gravel and adventure wheelset, Atara 650b would be entirely appropriate for XC (as distinct from Trail, AM, or Enduro, which would demand a heavier layup) on your Highball run with tires on the upper end of our recommended 47mm – 2.4″ tire volume range. Consider adding inserts if you’re on the heavier side and intend to tackle rougher terrain. Also, note that you’ll need a conversion kit for your particular fork if it’s 15×100, which you can source from US manufacturer JJBP’s via their Ebay store.

John
John
1 month ago

Great, thanks very much for the reply.

isaac
isaac
1 month ago

Randall and crew have an astounding ethos, and a long history of building and shipping great product with attention to all the little details so we can focus on riding. Things you never knew you were missing, like a single spoke length for the entire wheel set. Front/Rear/DS/NDS. One spoke to rule them all.

Great wheels, great price, great people. Very happy to see this go live to the public 😀

Maciej
Maciej
1 month ago

Xiamen (or something similar) open mold. Not bad, but if you get a few friends together you can buy ’em at cost.

Randall Jacobs | Lōgōs
Reply to  Maciej

Hey Maciej,

We hear you. Indeed, we chose the name Lōgōs as a way of playfully acknowledging how common it is for branding to be little more than logos (as in identifying symbols), hype, and markups while simultaneously symbolizing the alternative logos (as in logic, reason, and first-principles) that goes into how we develop our products and create genuine value for our riders.

There are many ways to get wheels wrong and a lot that goes into getting them right, particularly at affordable prices that compares favorable with getting “a few friends together” to “buy them at cost” (which assumes the ability to access the same costing, component and assembly quality, and everything else that goes into a great long-term ownership experience).

We share quite a bit of our logos at http://www.logoscomponents.com, including info about our 5yr warranty, lifetime at-cost incident production, and US-based support and service-parts programs. If you’re really curious, you might also enjoy this episode of The Gravel Ride Podcast where we dive deep into the design principles, philosophy, and process behind our offerings. Regardless, thank you for chiming in, and please feel welcome to send any questions, ideas, or feedback you may have our way.

Marcus
Marcus
1 month ago

I picked up a set of Logos 29er wheels and so far they have been bombproof, roll smooth and mount up my Maxxis tires nicely. Really good weight also for a 31mm ID rim and brass nipples. You can get lighter wheels but only by cutting corners on width or durability.

satanas
satanas
1 month ago

Are the 650b Atara rims hooked or hookless? I’m wondering whether <47mm tyres might work for road use, but probably not if hookless.

Randall Jacobs | Lōgōs
Reply to  satanas

Hey Satanas – Atara 650b is hookless, as even under heavier riders, the 47mm+ tires that its 28mm internal width is optimized would be run at pressures that are below the threshold where bead hooks are necessary. As for tires, there are 47/48mm slick and semi-slick options available with supple casings that are efficient enough for on-road riding while offering greater comfort and off-road capability, and with the outer radii of such tires being in line with 700×28-30, the bike’s handling would remain largely consistent between the two.

Mike
Mike
27 days ago

Affordable wheels for 1000$? I bought my gravel for just 800$ 😀