For most outdoorsy people, oatmeal is nothing new. Except when it is. Picky Bars’ new performance oatmeal is not your typical, bland breakfast mush. Instead, the brand has taken their performance based, foodie approved approach to bars, and created a whole new segment of their business.
With the goal of creating a breakfast that was both athlete focused and delicious, Picky Bars partnered with Elyse Kopecky of Run Fast, Eat Slow fame. After perfecting the recipes, Picky Oats went the Kickstarter route for the first round of production and made their funding goal in just 10 hours. Now, they’re out on the market and available in three flavors.
Apple cinnamon is a popular oatmeal flavor, but Picky Oats kicks it up a notch by adding ginger and chia seed to the mix with How ‘Bout Dem Apples?
Last up is Can’t Beet Chocolate – a combination of beets, cacao, chia seeds, and almonds.
All three flavors are gluten, dairy, and soy free, USDA organic and non-GMO certified, vegan, and contain at least 10g of naturally occurring protein (not powder) per serving. To make, simply add hot water and steep for three minutes – which could make these a a popular choice with the bikepacking crowd as well.
Currently available in single serve pouches for $2.99 each, soon they will also be available in a four serving bag for $9.99. Available now through specialty outdoor, bike, and run retailers, grocers, and online.