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Podcast #076 – Outbound Lighting explains lumens, beams & light design differently

podcast interview cover with outbound lighting marketing guy tom place
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Outbound Lighting popped onto the scene a few years ago with a very different take on mountain bike lights. Not only did the products look different, they had a different philosophy about where they should be placed, and how the light patterns should work.

Turns out, they were onto something. They’re growing so fast that they made the Inc. 5,000 list of fastest-growing companies, and from the sound of things, they’re just getting warmed up.

In this episode, I talk to Tom Place, who, if you’ve ever run into them at an event, is probably the guy you talked to. Nicknamed “Danger”, he shares why they make their lights the way they do, the pros and cons of helmet versus bar-mounted lights, why lumens don’t matter nearly as much as the marketing hype suggests, and more.

outbound lighting expo booth

If you geek out on lights, and want a little sneak peek of what they’re working on next, this is a good one. And you can check out their lights at OutboundLighting.com.

This episode sponsored by:

Wherever you ride, The Pro’s Closet has the road, mountain, gravel and ebikes to get you there. TPC carries a curated selection of new and Certified Pre-Owned bikes, and a constantly expanding selection of parts, accessories, and apparel. With available financing and competitive pricing, TPC has everything you need to gear up this season. Visit theproscloset.com/bikerumor and enter code BRPODCAST to save $40 on every order over $200.

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