Recently, Rapha and Hiut Denim Co. announced that they have partnered to create a cycling-focused denim collection that bridges the gap between commuter practicality and everyday wear. The collection reworks Rapha’s very popular City Jeans. And it offers two styles: The Work for men and The Aurelia for women.
Both The Work and The Aurelia are crafted from 12.5oz raw indigo selvedge denim sourced from the Cone Denim Mill in the USA, featuring the mill’s signature pink selvedge line.
The jeans include thoughtful details for cyclists. Such as a reflective Rapha logo that becomes visible when you roll up the right leg cuff, providing extra visibility during night rides.
A reinforced double center-back belt loop adds durability where cyclists need it most, while in the saddle. Additionally, Hiut’s signature hi-vis pink owl rivet adds a distinctive finishing touch.
The Work & The Aurelia Retail & Detail
Retail (you should be sitting down): $580
- Premium Selvedge Denim: Crafted from 12.5oz raw indigo selvedge denim from the iconic Cone Denim mill (USA), featuring a signature Rapha pink line detail
- Cycling-Specific Reinforcement: Engineered with a double belt loop at the centre back to provide essential reinforcement and stability while riding
- Integrated Visibility: Iconic reflective Rapha branding on the right leg for low-light riding
- Handcrafted Quality: Authentic five-pocket construction fastened with durable copper rivets and lined with tough ecru twill for longevity on and off the bike
- Collaborative Heritage: Finished with a bespoke Rapha + Hiut branded patch, made with British Pasture Leather and the ‘No Wash Club’ philosophy, ensuring these jeans get better with age
Price be damned, one thing that’s clear about this collaboration is that there’s a real commitment to product longevity. Every pair sold comes with free repairs for life. This is handled by Hiut’s experienced and talented craftspeople in Cardigan, West Wales.
This approach aligns with both brands’ focus on reducing waste and creating products built to last, rather than replace.
This collection launches as part of Rapha’s Spring/Summer 2026 program. There will be exclusive early access to RCC (Rapha Cycling Club) members first.
If money is no object, and you’re a cyclist who’s looking for bespoke denim jeans to ride in, this collection is your jam. Check out the links below to get yours now.
