Reebok, better known for it’s shoes and fitness equipment, has launched an extensive range of bicycles covering the popular BMX, urban and mountain bike sectors. Halfords UK will exclusively distribute the range with it replacing their GT bikes. GT owner Cycling Sports Group (CSG) states that the change in the UK is related to CSG’s focus on the independent bicycle dealer channel and that the break with Halfords is “another demonstration of CSG’s commitment to this important channel.â€
Eight models will form the initial line-up including the Reebok Skylite City and Town 17- inch bike. Using a lightweight aluminium frame the Skylite is built for the road, tracks and trails, with a comfort seat designed specifically for women. There is also the Solo mounain bike which is billed as “a great lightweight aluminium hard tail bike, perfect for off road adventure. The Solo comes with front suspension to even out the bumps and 21 speed Shimano gearing to make light work of hills.”
