SRAM has taken on a minority equity partner,Ã‚Â Lehman Brothers Merchant Banking (LBMB), to finance further growth. Ã‚Â All current management is slated to stay in place, but the partnership should presumably allow SRAM to continue to launch a ton of new products (like this and this) quickly. Ã‚Â Besides their signature MTB drivetrain products and new road groups,Ã‚Â SRAM owns the RockShox, Zipp, Avid, and TruVativ brands.
They’ll also use some of that money to establish the SRAM Cycling Advocacy Fund to support advocacy in the U.S., Europe and Asia on policy issues affecting cycling infrastructure and the bicycle industry. The fund will initially be capitalized withÃ‚Â US$10 million and will be paid out approximately $2 million per year for five years based on advice from established advocacy groups such as Bikes Belong.Ã‚Â SRAM expects to have a grant request process in place by this November.