SRAM acquires Hammerhead GPS cycling computers, more AXS integration to follow?

It seems Lance Armstrong isn’t the only one to recognize the merits and potential of the Hammerhead Cycle Computer platform. Today it was announced that SRAM has purchased the brand, adding the Karoo 2 cycle computer to its list of assets.

hammerhead karoo 2 company bought by sram

SRAM told us Hammerhead’s team stays intact and that they’ll continue to operate as a standalone company. To us, this suggests SRAM is acquiring to fill holes in their portfolio and open doors to further AXS integration potential down the road.

Given that Hammerhead runs on Android, we’re hoping these new resources speed up development of an iOS app to make their Karoo 2 GPS cycling computer easier to customize screens on the fly. 

rockshox flight attendant electronic suspension controls on a fork

The buy out could see SRAM use the Hammerhead Karoo platform for further AXS Ecosystem integration, with potential for Flight Attendant controls included within that

“The brand fit is seamless, and they are driven by the same principles as SRAM, which is innovation that improves the cycling experience. We are excited at what the future holds,” said SRAM CEO, Ken Lousberg.

Pieter Morgan, CEO and co-founder of Hammerhead says, “Hammerhead has always been focused on building the world’s best cycling computer. Joining the SRAM portfolio allows us to innovate and expand even more rapidly, and ultimately deliver a better riding experience for cyclists.”

SRAM.com

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O.Tan
O.Tan
10 months ago

I just hope this means better worldwide availability as well

Andrew
Andrew
10 months ago

Good news. I’m hoping for more AXS integration.

SeanOB
10 months ago

I don’t understand the desire for a phone app to customise profile screens. Anything you can potentially do on a phone app (certainly on Android), you can do on the Karoo itself.

Matt
Matt
10 months ago
Reply to  SeanOB

I actually like that it’s all done via phone with my Wahoo. When I had a garmin, navigating through everything with 3 buttons or really unresponsive touch screens was a massive hassle. It was like trying to text on an old flip phone. Full disclosure: I haven’t tried the Karoo

SeanOB
10 months ago
Reply to  Matt

I had the same experience with Garmin. However, the Karoo effectively is an Android phone – albeit without the actual phone capability – so I wouldn’t expect an app running on another phone to bring anything to the table.

J. Lee
J. Lee
10 months ago

I wonder if this will affect Karoo integration with Shimano Di2 systems…

Dia
Dia
10 months ago
Reply to  J. Lee

Don’t think so. They specifically called out the continued support for Shimano in the press release “Together, SRAM and Hammerhead will continue to develop an innovative cycling technology platform ensuring riders can seamlessly integrate with a wide variety of existing hardware and software products and services including both Shimano and SRAM electronic shifting.”

Christopher
Christopher
10 months ago

Sram just buys up other companies, with all the problems they have with brake issues it’s better they keep Hammerhead as a stand alone.

I will keep my Garmin they still are the world leader in GPS tech.

Terry Purdy
Terry Purdy
10 months ago
Reply to  Christopher

Purchased a new Karoo 2 in December on a Hammerhead promo that allows $170.00 for trade in of old Karoo 1. Followed all the rules but no response in over a month.